Penned by Karen
Not everyone has a businesses that includes products that we can turn into beautiful repinnable images. Some of us provide services — we are accountants, virtual assistants, copywriters, lawyers, bookkeepers, coders, personal trainers, cleaners, organizers, coaches, teachers, consultants, instructors, writers, and other companies without physical products. Our products are the services, expertise, and content we provide. These are ‘products’ you likely can’t take a photo of.
You can still use Pinterest to pin things your clients will love and engage with fans, but you also need to include content on your site that people can pin. The images people take from your website will determine how it’s visually represented on Pinterest, so it’s important to give people images you can be proud of. Another reason it’s important is to take advantage of one of the huge benefits of Pinterest — the traffic it can bring to your site.
If you don’t have images on your website or blog the only image people can pin is your banner graphic, which Pinterest squishes. The result is it looks terrible and doesn’t represent your company very well!
What images can you include on your site for people to pin on Pinterest if you don’t have product images? Here are 20 tips.
Not only do you need images on your site so that visitors have something to pin, but you want to provide images that Pinterest users will want to share and repin. Another consideration is using images that will entice people to click and read more (visit your site). So be sure to consider what images will be popular with your target market. And don’t give everything away in your image. Instead give people a reason to click through and read your blog post or visit your site.
Whatever images you decide to post, DO invest the time to study, learn, and practice so that you can share quality images (or invest the dollars in getting some images created for you by a pro). If you post a crummy image and it gets pinned it will forever be associated with your business and brand. If an image is worth one thousand words, you want it to be a good one!
karen gunton is a blogger, photographer, designer & champion of women in biz with her sites buildalittlebiz.com & shinelittlebiz.com. she delivers genuine, concrete help to little biz builders every week with her newsletter the toolbox – her favorite thing to hear from subscribers is that the toolbox is better than the weekend paper, and goes perfectly with a cup of coffee or a glass of wine for some awesome weekend reading.