Penned by Kaili Spear
As a social media consultant, one of the most difficult things to figure out for a client is how to use Google+. You want to use Google+ because it’s owned by Google and can help out with your SEO. At the same time, Google+ still hasn’t fully developed as a social media platform.
The great thing is that Google has added some features to help Google+ and Pinterest work hand in hand.
A popular hashtag on Pinterest is the #pinoftheday. Google+ has also picked this up and is usually trending on Google.
Google+ hashtags are something relatively new, so it’s nice to see that there is a mutually popular pin on Pinterest and Google+. Now if you post something on Google+, you can add this hashtag and it will work on Pinterest as well.
Heads up, this next part only works on Google Chrome. So for all of you Pinterest addicts, I highly recommend downloading Google Chrome.
The magical addition is the ‘Pin It’ button that shows up on all images on Google+. If you haven’t noticed this, hover over an image on Google and you’ll see a ‘Pin It’ icon in the top left corner. Use this to pin any image and link it back to your Google+ site.
This is beneficial because now you can add language to your posts like, “Pin This” or “Pin now, read later”. It also drives traffic back to your site if they pin from the post on your Google+ page.
Images are just as important on Google+ as they are on Pinterest. Having a great image makes all the difference on both social media platforms. This is partially due to the ‘Pin It’ icon mentioned above.
The great news is that you can easily use the same image on both platforms. The same message, hashtags, and image work seamlessly on both sites.
To put it simply, treat your Google+ campaign the same way as you would your Pinterest. There aren’t any boards, but if you keep in mind how pinnable an image is, you’ll find success in both platforms.