Penned by Maureen Wilson
Editor’s note: This is a guest post from Maureen Wilson, owner of MadeByMarzipan.com.
I’ve discovered a trick that’s tripled my website traffic and doubled my ad revenue in a single month. Nope, I’m not pitching an infomercial. I’m pitching infographics. Or rather, “Pinfographics” (information made into a graphic and optimized for Pinterest).
You’re familiar with infographics, appealing graphic designs that are created to share information. “Pinfographics” follow many of the same design principles, but are created with a different intent: to direct traffic to the host site, thereby increasing revenue through ad clicks and sales.
Here are some key tips to keep in mind when creating and posting Pinfographics:
Pinterest is all about real estate. The biggest and boldest images draw the most attention– and the most repins. On a page full of squat boxes, you want a skyscraper! Make your Pinfographic long enough to take up most of the screen, but not so long that users have to scroll to see the entire pin.
You’ve seen the “Pin Tips:” Hull a strawberry with a straw, how to wind your earphone cord. But have you ever clicked on one of these tips to visit the original site? There’s really no point: they’ve already given you all the information you need. Draw them in with your pinfographic, but make them visit your site for details.
This post, for example, gives you the basics: pallets + cushions = couch. But you can see from the comments that it leaves people wanting more information: is it attached to the wall or just stacked? Where can they find pallets like this? Is there a tutorial for the cushions? Leave pinners wanting more, and they’ll come to your site to find it.
5) Case Study: Do Pinfographics Really Work?
I now add a Pinfographic to every project post I write, and it’s proven very successful. So try making a Pinfographic for your site! It’s the best free advertising you’ll find.
About the Author
Maureen Wilson, also known as Marzipan, is the creator of MadeByMarzipan.com, a sewing and craft tutorial site. Her motto is “create everyday,” and she does!