Penned by Maureen Wilson
Editor’s note: This is a guest post from Maureen Wilson, owner of MadeByMarzipan.com.
I’ve discovered a trick that’s tripled my website traffic and doubled my ad revenue in a single month. Nope, I’m not pitching an infomercial. I’m pitching infographics. Or rather, “Pinfographics” (information made into a graphic and optimized for Pinterest).
You’re familiar with infographics, appealing graphic designs that are created to share information. “Pinfographics” follow many of the same design principles, but are created with a different intent: to direct traffic to the host site, thereby increasing revenue through ad clicks and sales.
Here are some key tips to keep in mind when creating and posting Pinfographics:
Source: blog.djstormbrewer.com via Jackie on Pinterest
Pinterest is all about real estate. The biggest and boldest images draw the most attention– and the most repins. On a page full of squat boxes, you want a skyscraper! Make your Pinfographic long enough to take up most of the screen, but not so long that users have to scroll to see the entire pin.
Source: homedit.com via Emilialua on Pinterest
You’ve seen the “Pin Tips:” Hull a strawberry with a straw, how to wind your earphone cord. But have you ever clicked on one of these tips to visit the original site? There’s really no point: they’ve already given you all the information you need. Draw them in with your pinfographic, but make them visit your site for details.
This post, for example, gives you the basics: pallets + cushions = couch. But you can see from the comments that it leaves people wanting more information: is it attached to the wall or just stacked? Where can they find pallets like this? Is there a tutorial for the cushions? Leave pinners wanting more, and they’ll come to your site to find it.
5) Case Study: Do Pinfographics Really Work?
Source: madebymarzipan.com via Lacey on Pinterest
Source: madebymarzipan.com via Theresa on Pinterest
I now add a Pinfographic to every project post I write, and it’s proven very successful. So try making a Pinfographic for your site! It’s the best free advertising you’ll find.
About the Author
Maureen Wilson, also known as Marzipan, is the creator of MadeByMarzipan.com, a sewing and craft tutorial site. Her motto is “create everyday,” and she does!