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6 Reasons Why you should use the Pinterest “No Pin” Code

Penned by Angel Peterson

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six-reasonsI did something crazy. I added the Pinterest “no pin” code to my craft and sewing website. I thought long and hard about this choice and decided that for the protection of my brand and process it was a necessary step.

So I sat back and waited, and to my surprise, it worked! I have the “No Pin” code on my website and I still get tons of traffic from Pinterest.

Here are six reasons you should apply the “No Pin” Code to your website:

1. People can still pin, just not whatever they want.

All you need to do is provide the “pin it “ button and people can still pin, just what you decide to let them pin. The goal is to continue to get traffic from Pinterest and still protect your copyright and brand. Be sure to inform your audience pinning is possible – they need to use the buttons you provide.

2. It doesn’t give away the whole show.

By only letting people pin a few things gives them a reason to come to your website and browse. For example most of my pinnable pictures show the final result of a tutorial, but not each detailed step. They want those pictures they need to come to my website.

3. It pushes your pinfographics. 

My pinners have no choice but to use the long pinfographics I provide. My long pinfographics get more repins than my basic pictures, getting me more traffic.

4. It protects your brand. 

While I have made it a practice to watermark everything, I’ll be honest the majority of my tutorial demonstration pictures are not Pinterest worthy. I want my pretty final result pictures pinned, not something mid process. By making only my glamour shots pinnable it puts my website’s “best foot forward.”

5. No more random pins. 

Before I starting “controlling” what was pinned from my website I went and browsed my Pinterest source page. I was amazed at the random things people pinned: like an ad that had nothing to do with my site, or a picture that had nothing to do with the tutorial page it was linked to, etc. The repins of these are low, plus I had my doubts that the pinner was  really going to be able to recall why he or she pinned that image in the first place?

6. You provide the text. 

While there are ways clever ways to write the caption for a pin, the easiest is using the pin it button. Be sure your specific key words and your website make it into the pin description.

 

I know that if someone really wants to pin something on my website there are ways to work around the “No Pin” code, but most pinners are impulsive and the majority won’t take the time and added steps needed to work around it.

Adding the “No Pin” code to your website is a big step. By adding the “No Pin” code to mine, the amount of pins has stayed relatively the same—and repins have gone up. Like most things with the web it will take experimentation to see if it’s a good fit for your website. For me I sleep better at night knowing that I’ve protected my copyright and brand.

angel-petersonAngel has a bachelor degree in Film Studies from the University of Utah, with a professional background in film, television, radio, and ad production. Angel currently divides her time between her small production company Angel Dawn Productions, her online sewing and crafting blog www.FleeceFun.com, two little girls, husband, and on very good days getting the dishes done!

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4 Responses to 6 Reasons Why you should use the Pinterest “No Pin” Code

  1. Paul says:

    Fantastic article Angel and a subject I can see many web masters wanting to understand better!

    From the perspective of your article I think adding the No Pin code is more about helping people understand your brand image than protecting your copyright (as your last sentence states).

    I easily see how the code does protect your copyright by not allowing specific images to be shared. However, I think I can safely assume that you would allow people to share these undesirable images if Pinterest didn’t provide a way to “funnel” sharing.

    Again, great article and I look forward to your future Pinterest insights!

  2. I think this is really a smart article and I can absolutely see your side of the points that you make here. I’m really glad that you shared this opinion because it’s given me something to think about.

    In general, when I see actions taken on a site that reduce the share-ability (such as a no-pin code) I become less interested in that site. It just turns me off. But this has allowed me to at least try to see it another way.

    Nice share.

  3. Laurie says:

    This is a great article and definitely worth a try. I wish I had known this a couple of weeks ago.

    Someone stole one of my infographics and put it on their site. Then they pinned it from their site so that it showed the original source as being them with their website address. That person is taking the credit for my work, not only on Pinterest but in google image search as well!

    I had Pinterest remove the pin, but then a week later found out that someone else had done the same thing with my infographic.

    I would like to see Pinterest do something more to protect the copyright owner…like locking the website link once an image is pinned.

    Laurie

  4. Pingback: What about me? | Needlepoint Land

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