Penned by Janet Thaeler
This is a guest post from our very smart friend Ponn Sabra of American Muslim Mom
At the advice of Janet, PinnableBusiness.com’s co-founder, I attended my first #pinchat on Twitter with their guest McDonald’s Corporation.
The #pinchat host and attendees were extremely welcoming (topic for another post), but their guest tweeter was filled with wonderful Pinterest Tips and Lessons.
#Pinchat is held on Wednesdays at 9pm EST. We use TweetChatto keep track and participate. The first #pinchat of June is with @Curalate – a monitoring and anayltics tools for Pinterest.
McDonald Corp’s objects is simply To Share Fun and Unique Content in a Visually Appealing Way.
Perfect example, Golden Arches History board, which is like “vintage art” reminding me how old young I am. 😉
They reiterated a few times, that this is just Phase 1 for them on Pinterest. They also made a cute joke, that they can’t track ROI (Return On Investment) with social media marketing, because we don’t know if seeing their fries on Pinterest caused anyone to drive-thru to buy some. So, keeping to Lesson #1: Setting Realistic Goals is important when venturing into a new social media network. I definitely think they’ve achieved their modest goal already, don’t you? Nonetheless, they want to be successful in their endeavors, so they shared fun ideas such as:
They also said that international menus, “I remember when…” images are big hits, so they are excited to dig into their treasure trove of historical images and start pinning them.
I found it very interesting that they Tweet all their pins. I do most of the time, but when I write a long-description I know the tweet will be cut off so I just don’t pin. I believe the lesson learned here is that “pictures DO speak louder than words, so when you use words, keep them to a tweet (140 characters or less).” Knowing they tweet each pin, and were open to a Twitter chat, I was curious to know what kind of integration they made with Facebook and Pinterest. Their response was:
I have no doubt that they’ll find creative ways to integrate Facebook, just like Lowe’s in Phase 2.
I was very curious if they link out to various websites, or were they intending to just make nice, nostalgic stand-alone “collection” boards.
I was very pleased with their methodology, because they are truly utilizing the social nature that their other websites don’t have the capability to do, like share, comment, like, repin, and bring you back to them. So, don’t forget to link out!
I really enjoyed the conversations about their creative use of their Flickr accounts, mostly because people claimed that Pinterest might kill them. However McDonalds shared that Pinterest started to breathe new life in their Flickr accounts. They host most of their images there for local events, sponsorships, etc. there, and will continue. http://www.flickr.com/photos/aboutmcdonalds http://www.flickr.com/photos/voiceofmcdonalds
Warning or Tip:
Before the chat, my girls and I were noticing how beautiful their boards are…and wondered, how can we duplicate their efforts as entrepreneurs and small business owners. So, when we complimented them @McDonaldsCorp My wise @kidbloggersclub said, you’re at an advantage: You have gorgeous pictures! #pinchat
We were surprised by their reply:
So, we continued to ask if they were tracking the success of repins & likes for professional images versus amateur smartphone pictures. Their answer surprised us again!
So, we think you should have a healthy mix of images on your boards. No need to not-pin simply because you’re not a professional photographer. Yet, spend enough time to make some pinnable-pretty-pictures for the things you want pinned.
They are open to comments and suggestions for pin-boards and sharing their experiences to date. However, legally they cannot accept suggestions for the next-best Big Mac sandwich, since we’re a Fish-Filet-Family we find no need to offer them food-recommendations.
However, I’d love to see a “Billions Served” pinboard showing different arches around the world with low numbers in the millions…rather than billions. Now, maybe I’m showing my age, but I keep telling my girls, “I remember when it said Millions not Billions…” but with no dated images, I don’t know if my memory is just failing me.
@ponnsabra We’ll check the Twitter feed, but if we miss one, please tweet @Lizzie_McD will follow-up. Thanks again for joining! #PinChat — McDonald’s Corp. (@McDonaldsCorp) May 17, 2012Bonus: Keep Things Legal A bit of time was shared educating us on the difference between McD Corp, countries, charties, etc. For example
However, they encouraged tweeters to follow McD USA for contests and prizes:
And, although Ronald McDonald House is their charity of choice, they are two separate entities. So, they encouraged tweeters to follow them on twitter and pinterest.
Looking forward to how you apply these lessons learned to your small business Pinterest board. Please share your experiences or concerns in the comments area below.