Penned by Amanda Goodman
While utilizing most of these outlets seems simple and straightforward, there are some sites that can cause a little more confusion than others. Pinterest is one of those sites. It has a huge amount of users and the people using this site fit into the perfect demographic division to really tap into for marketing uses.
That being said, it can be hard to know how to work this layout to your advantage. Here are seven tips that can help you to really get the most out of this unique and incredible social media tool.
If you have a lot on your plate, which is true for just about anyone trying to run their own business, then it can be helpful for you to outsource the maintenance of this profile to someone else. There are a few ways that you can go about this.
No matter which format you choose, it can be very helpful for you to outsource this work to people who can put all of their attention and effort on these needs.
Two heads are better than one, or so they say. This truth can serve you well when it comes to social media marketing.
If you want to get the most out of your Pinterest profile, then you need to connect it with your efforts in Facebook, Twitter, Instagram, and all of the other social media maidens that can lead you to major marketing success.
If you go to the ‘Settings’ on your Pinterest account you’ll see a section called ‘Social Networks’. From there you can link Pinterest with your Facebook, Twitter, and Google+ account.
When you combine efforts in all of these areas, it can be very helpful to you in seeing your efforts used in the most productive ways possible.
If you are unsure of how to best combine your efforts in these ways, then sites like MediaBistro can be very helpful to you. They can take you step by step through the process of getting these things connected in the best way possible. Getting the most out of your Pinterest profile means not having it work alone.
This is one of the biggest tools that a lot of successful businesses are using to spread their Pinterest influence far and wide. The main idea is to persuade a large number of people to work together in spreading the news of a company or product that they really like. Some of the most popular ways that are being used to do this are contests, special offers, and quid pro quo deals.
All this takes is getting a crowd to share your ideas and links, and offering some incentive for them to do so. The mob mentality may not be a good thing when it comes to personal attacks, but when used correctly, it can create some really amazing opportunities for you and other business like yours.
This great article on Social Media Examiner can show you some great tips on how to get more people to click that follow button on your Pinterest profile and boards. The main idea can be summed up into one simple sentence.
Basically, if you want people to follow you on Pinterest, then you need to post good content. If you have too many items that are not interesting or that feel spammy to them, then they will not want to follow.
However, if you are constantly posting good content that are useful or make them laugh, then they will continue to follow, re-pin, and get others to follow and re-pin your content.
This is another reason it can be so helpful for you to hire someone to manage all your needs on this site. It can be a lot of work to do correctly and effectively, and that can be hard to commit to if you have too many other balls in the air. Manage your content well, and it will not be hard at all for you to grow your following in exponential ways.
This might be something that you generally attribute to the Twitter community, but it has spread to pretty much every social media outlet possible. It is now recommended by experts like C-Net writer Sharon Profis to utilize these same tools in Pinterest as well.
The main idea of this kind of delineation is to group together like minded posts under a single banner. By clicking on the hashtag, your audience will be able to see all the different posts that relate to that stated topic. This makes it easier for people to cruise through the site and see the items that will pertain to their desired search and needs.
This can be very helpful, but hashtags are only going to be useful to you if you use them correctly. Some tips to being clever in this arena are to:
You can check out some more tips on how to use hashtags here.
Most people will link their social media sites to each other (which they should) but you should promote your sites as well. It’s not a bad thing to talk about your Pinterest board on your Twitter or Facebook. There are a few ways to do this.
You want to make your website as pin friendly as possible. The more pins that originate from your website, the more traffic will be driven there from Pinterest.
Use these tips and tools to make your Pinterest account stand out and be a useful marketing tool for your business.