Penned by Paul Wilson
Kotex, a company that provides female menstruation products, launched a creative and well executed marketing campaign utilizing the power of Pinterest. From their efforts they were able to drive almost 700,000 site impressions.
Their approach was a unique way in building their brand, but also creating a visible ROI. I am also personally impressed by their campaign wrap-up video below, which walks you through their whole case study. If you haven’t seen the video it is worth a watch!