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Case Study: Kotex’s Unique Way in Approaching Pinterest

Penned by Paul Wilson

Kotex, a company that provides female menstruation products, launched a creative and well executed marketing campaign utilizing the power of Pinterest. From their efforts they were able to drive almost 700,000 site impressions.

Their approach was a unique way in building their brand, but also creating a visible ROI. I am also personally impressed by their campaign wrap-up video below, which walks you through their whole case study. If you haven’t seen the video it is worth a watch!

  • http://www.pixelfarm.nl Sanne van den Barselaar

    Good example. I recently uploaded a Pinterest presentation myself which covers the do’s & don’ts and good practices on Pinterest. Kotex is also one of the case studies I used in this presentation next to Peugeot.

    You can find the presentation here: http://slidesha.re/OK8AMV

    It might be an interesting addition to this article.