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    […] many people using Pinterest. There are only around 350,000 unique users ...2015-05-05 20:40:11
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    I have been searching to find what the finished product--Fix ...2015-04-22 11:00:37
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    […] Sony tests Pin Deals – and tips for marketers who want ...2015-04-03 17:16:42
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    I am so grateful for your bra-fix entry. Living on ...2015-01-16 11:48:20
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Archive for the ‘Pinterest Case Studies’ Category.

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How a Rustic Furniture Business Markets on Pinterest

Pinned on August 30, 2014

Pinterest-marketingWe recently interviewed Carole Rains of Rustic Artistry about how she uses Pinterest to drive newsletter signups (see more in our interview on our recent press release). Carole sells artisan crafted furniture and home decor on her website www.RusticArtistry.com and is a former chef turned online business owner.

Her boards are full upscale rustic chic including home decor finds full of cowhide, turquoise, antlers, and deer mounts featured in gorgeous log homes and cabins.

We asked her what’s working for her on Pinterest and she shared the following stats with us:

  • Her pin, “How to rock cowhide” has generated 112 email signups.
  • The “Make Mine Rustic” board has a virality score of 16, which is total repins divided by total pins. She notes that she keeps breaking her 30-day high.
  • Her engagement rate is 91%, which is the percent of pins with at least 1 repin.
  • When she launched Rustic Artistry last summer, she had less than 200 followers on her personal account.  Since changing it to a business account and actively working it, her follower count has grown to more than 5,000.  Almost 2,000 of those have come in the last 3 months.
  • 64% of her social channels traffic comes from Pinterest.  This beats out Facebook, which accounts for 34%.
  • Visitors from Pinterest only have a 55% bounce rate compared to 70% for Facebook visitors.
  • The ideal pin size for her is around 200×1000 pixels. It needs to be short enough so someone doesn’t have to click to see more but long enough to take up vertical space (and be more visible) on Pinterest’s feed.
  • On her most successful board, “Make Mine Rustic,” only about 5% of the 2800+ pins are from her website. One mistake she has seen other businesses make is that they only pin their products. Not only will they eventually run out of things to pin, she said, it can prevent them from adding fresh content to their boards.

Carole has successfully promoted new boards and gotten email signups by adding a call to action to her pins. She often four pictures with one box in the center that has a call to action. She uses PicMonkey to make them.

This pin advertises a new board:

New Pinterest Board

She promotes special sales on her account too:

Pinterest sale

On this pin she directs people to sign up for her newsletter:

Pinterest call to action

She invites people to follow her on Facebook too.

Facebook-too

Using a Pinterest tool called PinThemAll makes creating pins easier. It finds all the photos on a page. Then she selects the pins she wants, adds her comments, puts the images in the order she wants, and then it gets posted to Pinterest.

She encourages business owners to look for influencers in their niche with a lot of followers. Then follow and repin them. “Adding other’s perspectives will make your own boards more interesting,” she said. She makes sure to comment because then her logo will show up in the thread. “People who see your comment may go over and look at your board and become a new follower.”

Also, when someone comments on a pin, follow up with a like or comment to provide good customer service and let people know that you saw their comment, and that comments are appreciated.

When it comes to finding content to pin, Rains looks at publications and newsletters that feature rustic furniture. She subscribes to newsletters from log home companies, interior designers, and magazines such as Mountain Living.

When a pin does well she makes sure it’s being seen by her new followers by repinning it onto the same board a few months later, and shares the pin on popular group boards (such as Mountain, Lake, Campy Homes). She also shares the pin on Facebook, telling her followers that the pin is hot on Pinterest.

To see what is working, she looks at her Analytics tab on Pinterest to see the Most Recent, Most Repinned and Most Clicked sections. She could also use PinAlerts to find out what’s being pinned from her website. Then she engages with those followers, noting that It’s also a great way to find people and boards to follow back.

Thanks to Carole for sharing your Pinterest marketing tips and successes with us! We hope that your business continues to grow.

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From Pinterest to Product in Less than A Year

Pinned on May 21, 2013

SONY DSC

Editor’s note: This is a guest post from Lesley Warren, who blogs at Chaotically Creative and sells her Pinterest inspired product at Fix A Bra.

About a year and a half ago I had never heard of blogging, then I found Pinterest. Pinterest was love at first sight for me. The endless amount of images were candy to my eyes. Even more exciting for me were the blogs that I was introduced to. The concept of learning and sharing through other sites was exciting and endlessly fun for me. After my discovery I decided  I needed a way to keep track of all my projects so I thought a blog would be a great place to start doing that. One thing lead to another and the blog Chaotically Creative grew. And boy, did it grow quickly. How you ask? Well because of Pinterest of course.

We had several great features by other big bloggers which sent our blog traffic and legitimized our writing. However, the number one reason why we have had such a highly trafficked blog so quickly was due to our referrals from Pinterest. Several of our most popular pins went “viral” like the one that inspired our product, the Fix A Bra.

Our post Underwire Bra Repair in 10 Seconds or Less was such a simple idea. One day I noticed an annoying situation, one I had felt many times before in the middle of my chest. I realized yet again my underwire was protruding through my bra. For several reasons, one including the fact that I have anxiety when shopping, prevented me from going out to buy another bra. So I tried a quick fix. I patched the area with moleskin adhesive foot pads.

I told my Mom how well it worked and she convinced me to write about it. Although I thought it would be crazy to put pictures of my bra online I took the risk and did it.  We had many reactions to this post, and here are just a few of them:

People Love the Pin

Readers from around the world have written us and commented on our blog about how much they love our “ moleskin bra fix.” They have called us geniuses, said things like “why didn’t I think of that?” and the ever popular “I wish I would have known about this 30 bras ago!”

People Think the Pin is the Worst Pin Ever

I realize when something gets a lot of positive attention it is usually followed by some negative attention as well. But hey, “all press is good press,” right.  Our Pin was featured in an article titled, When Pinterest Goes Wrong: The Best Of The Worst Pins

The irony of that feature was the fact that the author’s followers were not impressed that my pin was featured on that list and jumped to “its defense” and mine as well.

We’ve also had a person de-face the pin and re-pin it to Pinterest with a comment stating “if you’re bra is breaking you’re wearing the wrong size.” Along came comments on our blog ranging from readers accusing women of ruining their bras due to being lazy non-hand washers and more. To this date the debate continues.

People Feature the Pin

After writing our post I have seen it featured on many sites.  Recently the writers on WIKI-How have now legitimized our blog post with mention of our product as well.  Giving  full credit to the originality of the idea to Chaotically Creative.

People Re-PIN the PIN

So are you dying to know how many times this little post has been re-pinned? Before I let you in on that number I want to explain that this is not the only pin that we have had that has been pinned thousands of times. We’ve also been able to get a lot of re-pins without a lot of followers. We only have a little over 3,000 followers. The images to Underwire Bra Repair in 10 Seconds or Less have been re-pinned over 325,581 times. Now that’s a big number I know, but keep in mind that the post was written on July 5, 2012.

People Come See The PIN

It feels so awesome that so many people re-pin our images but does any of that matter if they don’t even come to our site? I guess it really wouldn’t. But they do. Mom and I started blogging February 14, 2012. Since then 1,188,252 unique visitors have come to our site. 707,579 have come directly from Pinterest, our number 1 source of referrals. The underwire bra post has had 1,266,831 unique page views since the day it was written.

What did we do with this information?

It took 3 days to realize we had a really good pin. Even more we realized we had written about something that no one else had ever written about. After one week I decided that if so many women were having these issues with their underwires then this was a problem that needed to be solved with more than just a DIY fix. I immediately searched the internet to insure that I was not impeding on someone else’s patent or rights. When I saw that there was no one out there with my exact product idea I started contacting manufacturers and our product the Fix A Bra was in the works. That’s two weeks after we wrote the post and analyzed the data gained from Pinterest.

What Makes An Amazing Pin

Ingredients for an Amazing Pin

Write With Something New and Original…. 

Mom’s post Washing Windows Like A Pro has pinned 56,000 times and has been viewed over 188,000 times. What was so original about this post you ask? Well although some people knew the secrets the Pro window washers were using no one had ever written about it to our knowledge or much less had ever pinned it. It’s easy. If you write about something that no one has ever seen before then people will come and read about it. New and ORIGINAL content is key.

Write About Something Relatable….

Readers want to read about things that relate to their lives. Either something that they can do, something that relates to them directly, or something that solves problems and solves them easily. The more relatable the better. The easier the better. The shorter the better. Get my point? My 3 most successful pins have 3 things in common; short, easy and relatable to the masses.

Let Go of the Fear

When I presented my Bra Fix to my Mom I did not intend on showing it to anyone else. I was very determined to keep our blog free of anything but home decor and decorating. I also didn’t know how readers would feel about seeing images of a bra on our “family” friendly sight. Was this going to take our blog a whole new direction?

I mention in the Underwire Bra Post that I didn’t want to go shopping with my kids and that’s what spurred the DIY fix. However part of the reason I did not want to go shopping was because of the anxiety I deal with on a daily basis. I decide to come clean and write a post about coping with anxiety. This was something I had always wanted to share but feared doing so. That post has been Pinned 13,000. Thank goodness I let go of the fear and wrote this post.

Great Pictures 

Without a doubt an amazing pin needs great pictures. I truly feel that if we wouldn’t have taken the extra time and thought to take great pictures and create captions on those pictures they would not have pinned as well.

The Story Continues….

At this point I feel my story is still writing itself and I can’t wait to see what more happens with my “Pin” and my “Product”.  Just a few weeks ago I was at the park talking to some other Moms I had just met. We were all telling each other about our businesses. Ironically, as I spoke about how I developed my product from my pin, one mom began to laugh. I asked her what was so funny. She said, “I am wearing your bra fix right now as we speak.”  She then went on to explain that she actually had an underwire breakthrough and used the Pinterest search feature to find a fix.

As you can see there is no doubt that Pinterest has made my blog what it is today. It has been the main source for analyzing what my readers want and how they want that information delivered. I’m excited to see what else I can Pin and how followers will respond to that content in the future.

————————–

Lesley and Mom from ChaoticallyCreative.com

My passion has always been to create and design. I must confess that if you let me in your home I will be rearranging your furniture…. in my head of course. I always look for ways to make Chaotic spaces feel more calm and organized. With a background in Early Childhood Development and Self Taught DIY and Design, finding ways to calm everyday chaos is what I do.

Chaotically Creative is exactly what we are! Our life is like yours, full of chaos and we attempt to do whatever we can to make it a little bit more calm through DIY, Decor, and Design.

 

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Should Writers Also Be Pinners? Find Out What the Experts Say

Pinned on April 11, 2013

Should Writers also be Pinners? Find Out What the Experts Say by @pinterestbiz

Should a writer care about Pinterest, or would pinning time be better invested in other social media sites?

I asked that question to four writing and publishing professionals recently, and I received the perfect answer: “It all depends.”

That, my friends, is often the wisest advice possible.

Here’s why:

When I was beating the street on Nashville’s Music Row, trying to get a publisher excited about my songs, the writer who was getting the most play time and attention was often referred to as “The flavor of the week.”

Nashville can be fickle.

Isn’t it the same on the internet? With so many social media sites competing for your attention, a writer must be choosy. And the “sure bet” last month can quickly become this month’s “has been.”

First, quotes from the experts

Jennifer Evans Cario

She is president of SugarSpun Marketing and she wrote the book on Pinterest. Her recently released Pinterest Marketing: An Hour a Day offers real life, down in the trenches marketing savvy.

The first step, says Jennifer, is to know exactly what you hope to accomplish:

What it boils down to is the need to be familiar with enough social media channels to make an intelligent decision about which ones are best suited to the goals you’ve set and to the tactics needed to reach those goals.

Ann Smarty

Ann Smarty wears more hats than a team of construction workers. She is community and brand manager at Internet Marketing Ninja, runs her own SEO consulting service, owns the My Blog Guest website for guest blogging, is co-founder of Viral Content Buzz, and her articles show up just about everywhere you look on the internet. Ann, simply put, is absolutely amazing.

For Ann, Pinterest is an excellent spot for interaction with readers – and Ann is all about the social part of social media:

People write content, people rank in search, and people acquire friends on social media. You don’t need to sell anything … selling is the least effective social media marketing strategy. Building an active following is accomplished by interacting with real people and by treating them like real people, not like numbers!

Demian Farnworth

Demian is one talented writer. He is on staff at Copyblogger, and he’s owner of The CopyBot site. Demian isn’t using Pinterest for his own work, right now, but sees how the site can be valuable for those writers who produce primarily visual content (a cartooner, for instance).

Says Demian,

Pinterest is just such a visual field that it attracts the DIYers, fashion, and photo people—who may not be your target audience.

Andrew Melchior

Andrew is the co-founder and vice president of AvaLaunch Media. He is a regular conference speaker, and he’s a guy with a well-rounded feel for internet marketing best practices. Andrew says Pinterest has become too big to ignore:

I think you really do need to consider Pinterest, given the amount of traffic Pinterest is currently sending. As a writer, though, you really need to adjust your tactics to include visual elements, if you wish to succeed with Pinterest.

What do the statistics say?

This discussion first came about in a conversation centered on how to get the word out about what has become the largest Independence Day fireworks display west of the Mississippi – the Melaleuca Freedom Celebration.

Could a fireworks show in little Idaho Falls, Idaho – no matter how spectacular – gain exposure on Pinterest?

Do the search. Pinterest loves fireworks.

How many people are using Pinterest, and what are the demographics? The most current (2012) stats I could find paint an interesting picture:

  • There are now over 12 million Pinterest users in the United States alone
  • Almost a third of those users have a household income of over $100,000 per year
  • Pinterest visits increased 15-fold between September 2011 and September 2012
  • Users in the USA spend almost an hour and a half on Pinterest each month
  • About 69% of Pinterest users have purchased, or wanted to purchase, an item they found there

And even if you don’t happen to share age and gender with the majority of Pinterest users (females between the ages of 25 and 54), would you like to reach them with your message?

I thought so.

Expert tips on how a writer can benefit from Pinterest

Because a number of the suggestions overlapped and intertwined, I’m going to list the basic principles here without trying to attribute each tip to a specific contributor.

Here is the distillation – powerful advice about how to build a presence on Pinterest.

  • Get active on community boards – a quick way to massive exposure. Search on “Pinterest community boards for writers,” however, and you won’t find many writer-focused communities built just yet. Hmmm …
  • Women greatly outnumber men on Pinterest right now. If you’re a guy, you may not feel you can communicate well with the female gender. There’s no time better than the present to learn, though. After all, women aren’t a specialty market—women are the market in a big, big way.
  • Writers put in plenty of research time. Why not archive your sources on Pinterest? Wouldn’t that make a cool add-on feature for your new book?
  • Are you searching for ideas, or do you want to know more about a subject? Pinterest is not only a good place to store your research … it is an excellent resource for doing research.
  • The more you pin and re-pin the work of others, the more you will find others sharing your pins. It’s a simple fact you don’t want to forget: Kindness begats kindness.
  • Use Repinly to track and re-pin trending items of interest. It is a valuable tool.
  • Determine your most successful pins and identify your champions by using analytics tools for Pinterest. Check this article for three options.
  • Create boards to feature your own work, but don’t forget to acknowledge other authors as well. Don’t try to monopolize the community; join it.
  • And remember: Pinterest is a visually-oriented society. Make sure your pins include a worthy photo or graphic. Show and tell.

That’s it, folks. Go forth and Pin … and should you run into trouble, leave a comment here for one of our experts. They know their success is largely due to the amount of help they have given others.

About the author:

Don Sturgill is interested in just about everything. He is a friend of entrepreneurs, an untamed believer, and author of The Roadmap To Freedom: Dream Into It.

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How Nashville Wraps Integrates Pinterest into their Marketing

Pinned on February 14, 2013

We’re impressed with ecommerce site Nashville Wraps and how they leverage Pinterest for marketing. The company sells eco-friendly gift and food packaging.

We asked Buffie Baril, Nashville’s Internet Advertising Manager what attracted them to Pinterest. We decided to broaden our social media marketing into Pinterest because our products are so visual and because we receive lots of images from customers who show our packaging beautifully. It is also a great place to pin our blog images.

Here’s the simple thing they did that made us click: on their Valentine’s Day landing page, they included a link that says: Valentine ideas we love on Pinterest. It takes you to a Valentines-themed board that has over 1,000 followers, almost as many as their entire account.

packaging-co

Most of the pins are from their own site, and they don’t have many repins on this board. Instead, there are many Valentine crafts and ideas they’ve pinned from around the web (original pins) that relate to gift packaging. Here’s what we thought was smart: in the pin description they briefly describe the image then link to a product on their site that could be used to make the craft.

Example: they repinned this pin of a Valentine’s Day gift bag with a free printable. In the description (tough to see, but we highlighted it below) it has a brief description of the pin and a link to the clear bags they sell on their site.

valentines-bags

Instead of simply pinning their products, they’re showing ideas. It works because people are more likely to repin an idea than just an image of their product. Plus people often keep the description you write when they repin something. In all of the 8 repins we checked, the description was unaltered. That means their reach was significantly magnified.

Does Pinterest drive sales, traffic or both for Nashville Wraps?  Pinterest doesn’t drive a huge amount of sales yet, but it does drive a lot of traffic to our website. We are seeing those numbers increase every month, so we are encouraged by that. We also realize some people may come to our website and get our catalog and call in an order which doesn’t get tracked as an online sale. They noted another benefit: reaching their target market. We can reach a lot of designers and small businesses that we would not have otherwise.

One missed opportunity is to add a pin it button to each product on their site to encourage more pins. There are just a few pins from their website on Pinterest now. (Of course, rather than searching, we suggest signing up for PinAlerts to get an email alert.)

For now, Pinterest is a fun way for Nashville Wraps to market their brand.

The best part about Pinterest is that it’s free and very easy to use. You can create a beautiful set of boards in a very short amount of time. We try to sync our social media marketing together. Every Friday we publish a new blog. Once it’s published, we’ll post it on Twitter, Facebook and pin the images to Pinterest. This helps us get a big push all at once with all the major players in the social media world.

We think other brands can learn from their approach. How can you apply this to your Pinterest marketing strategy?

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Toys R Us Image Marketing: 5 Missed Opportunities

Pinned on November 24, 2012

Toys R Us is using a lot of images to market their sales and toys on Facebook this Christmas season where the toy retailer has have over 3 million fans. However, they don’t seem to be as active on Pinterest (almost 3,000 fans).

While Toys R Us does get original pins, they don’t get as many as you’d expect for such a large retailer (you’d think moms would pin toys their kids want). Looking through the pins they do get, you’ll see almost every one is saved to a Christmas wish list type of board (take note marketers).

Our favorite marketing piece is perfect for Pinterest – it markets their brand without being pushy (see below). There are no logos or branding except their brand name. This image could be expanded to be an even better fit for Pinterest. To do that, they could make the image more vertical and make it longer with a larger font size and more images to go with each of their tips.

About 25,000 people liked this image.

Here are 5 missed opportunities:

1. Add a tip to pin your Christmas toy wish list to Pinterest.

2. Add Pinterest Pin It buttons to their page.

3. Add a Pinterest tab to Facebook.

4. Create a Pinfographic that shows their highest rated or most popular toys – both a Facebook and a Pinterest version.

5. Expand the image they already created for Facebook into an image for Pinterest, by making it more vertical and adding images within the text.

Now that it’s Christmas, we’re on the lookout for brands who really get it when marketing on Pinterest for the holidays. What’s your favorite toy retailer on Pinterest?

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Pinterest Contests We Love: eBay’s LIVE Pinterest Pin to Win Contest

Pinned on October 5, 2012

We were impressed with how eBay leveraged a live event with the ideal demographic to tie into Pinterest. Learn from what they did and see if you can come up with a way to take Pinterest offline at your next event.

eBay Green had a suite at the 2012 EVO Conference (for women in social media) with a unique take on the classic “pin to win” Pinterest contest. Instead of the usual online contest, eBay had LIVE Pinterest boards and you entered the contest IRL (in real life).  Their suite focused on reuse, reduce, and recycle so the contest had to fit that theme. Even their swag was green and they got a lot of buzz for it.

eBay’s Pin to Win Contest instruction “board” (sorry it’s blurry)

Here’s how eBay’s Pin to Win Pinterest contest worked: the team had a “closet” of clothes including shoes and accessories. Fitting with the theme, none of the clothes were new. They were all upcycled (donated or thrifted). There were two “pinboards” which were cork walls with pins so you could take pieces and create an outfit. The outfit you created was your entry into a contest to win an iPad. The staff took pictures of everyone’s entry and they had a laptop so you could log into your Pinterest account and post the image (or use the Pinterest app).

Here’s my outfit:

You had to create a new board called, “eBay @ Evo Style” and comment on your entry with the hashtag #ebaygreenstyled. Then you tweeted your pin using the same hashtag. The person with the most likes and repins won.

We think this was a clever idea – especially since it was a conference that hit their target market perfectly. Their contest also fit their brand (except the prize, we wish they could’ve picked a prize that fit the brand better). They benefited from tapping into a group of women that were not only very into Pinterest but that love to share.

How they could improve: They needed more laptops because it was a small room and there was just one. They also needed to display the instructions for the contest in a place that was easier to see (the poster was above the clothes rack). Since it took a long time to complete all of the steps they couldn’t accommodate too many people at one time.

Key Takeaway: When it comes to contests, keep it simple to get more entries. Even though they had a high value prize of an iPad, not too many people entered. If you look at the entries, very few had even a single repin. We suggest that people added the hashtag in the description to enter. No additional board needed. No tweets required.

We’d love to get some stats about their results, but we give eBay high marks for their ingenuity. With a few tweaks the contest would’ve generated more buzz.

What do you think of eBay’s live Pinterest contest?