Archive for the ‘Pinterest for Business’ Category.
Pinned on July 7, 2014
For those of you who aren’t sure what a GIF is, it’s basically a small clip or animated image from a video. They have been around since 1987, but are making a huge comeback on social media and popular websites like Buzzfeed.
Near the end of January 2014, Pinterest announced that users could upload GIFs as a pin. This is actually super exciting news. Although we don’t currently see many businesses using them, there are definitely things that you need to know.
Even if GIFs aren’t being used a ton by businesses right now, people have been pinning thousands of them. Before the change on Pinterest you had to click on the pin that would bring you to the site where you could see the GIF.
After searching “GIFs on Pinterest” on Pinterest, I was surprised at how many people were doing “test gif” and “PINTEREST HAS GIFS NOW?!” Pinners quickly uploaded and repinned tons of pins that featured clips of their favorite characters, shows, etc. and it was pretty beautiful.
If you’re still unsure what a GIF is, this board has a great description and examples of what a GIF is in general.
So trust me, there is a market on Pinterest that wants these. The real question is “How do businesses use them?”
When incorporating GIFs into your Pinterest marketing plan, you need to understand that they don’t have to play the starring role. A GIF should be treated as a way to make your pins stand out, but not the only reason your pin is there in the first place.
A great example is this GIF by Chic. It was a part of an email campaign, but this could easily be used on Pinterest as well. All the GIF does is support the message and showcase more clothes than a regular image would, however, even if it was just an image, you still get the basic message.
As I stated before, you want to make sure that the GIF plays a supporting role only. Part of the reason for this is that GIFs won’t work as seamlessly on the Pinterest mobile app. What it will do on the phone is take you to the link where the GIF is so it can be played there.
Even though it doesn’t work as well on the mobile app doesn’t mean that it shouldn’t be used. Instead of going to a completely different website, all you have to do on the desktop version of Pinterest is click the pin.
This may not seem like a significant change for some, but anything that can help your pins stand out is going to benefit your business.
Pinned on June 13, 2014
While utilizing most of these outlets seems simple and straightforward, there are some sites that can cause a little more confusion than others. Pinterest is one of those sites. It has a huge amount of users and the people using this site fit into the perfect demographic division to really tap into for marketing uses.
That being said, it can be hard to know how to work this layout to your advantage. Here are seven tips that can help you to really get the most out of this unique and incredible social media tool.
If you have a lot on your plate, which is true for just about anyone trying to run their own business, then it can be helpful for you to outsource the maintenance of this profile to someone else. There are a few ways that you can go about this.
No matter which format you choose, it can be very helpful for you to outsource this work to people who can put all of their attention and effort on these needs.
Two heads are better than one, or so they say. This truth can serve you well when it comes to social media marketing.
If you want to get the most out of your Pinterest profile, then you need to connect it with your efforts in Facebook, Twitter, Instagram, and all of the other social media maidens that can lead you to major marketing success.
If you go to the ‘Settings’ on your Pinterest account you’ll see a section called ‘Social Networks’. From there you can link Pinterest with your Facebook, Twitter, and Google+ account.
When you combine efforts in all of these areas, it can be very helpful to you in seeing your efforts used in the most productive ways possible.
If you are unsure of how to best combine your efforts in these ways, then sites like MediaBistro can be very helpful to you. They can take you step by step through the process of getting these things connected in the best way possible. Getting the most out of your Pinterest profile means not having it work alone.
This is one of the biggest tools that a lot of successful businesses are using to spread their Pinterest influence far and wide. The main idea is to persuade a large number of people to work together in spreading the news of a company or product that they really like. Some of the most popular ways that are being used to do this are contests, special offers, and quid pro quo deals.
All this takes is getting a crowd to share your ideas and links, and offering some incentive for them to do so. The mob mentality may not be a good thing when it comes to personal attacks, but when used correctly, it can create some really amazing opportunities for you and other business like yours.
This great article on Social Media Examiner can show you some great tips on how to get more people to click that follow button on your Pinterest profile and boards. The main idea can be summed up into one simple sentence.
Basically, if you want people to follow you on Pinterest, then you need to post good content. If you have too many items that are not interesting or that feel spammy to them, then they will not want to follow.
However, if you are constantly posting good content that are useful or make them laugh, then they will continue to follow, re-pin, and get others to follow and re-pin your content.
This is another reason it can be so helpful for you to hire someone to manage all your needs on this site. It can be a lot of work to do correctly and effectively, and that can be hard to commit to if you have too many other balls in the air. Manage your content well, and it will not be hard at all for you to grow your following in exponential ways.
This might be something that you generally attribute to the Twitter community, but it has spread to pretty much every social media outlet possible. It is now recommended by experts like C-Net writer Sharon Profis to utilize these same tools in Pinterest as well.
The main idea of this kind of delineation is to group together like minded posts under a single banner. By clicking on the hashtag, your audience will be able to see all the different posts that relate to that stated topic. This makes it easier for people to cruise through the site and see the items that will pertain to their desired search and needs.
This can be very helpful, but hashtags are only going to be useful to you if you use them correctly. Some tips to being clever in this arena are to:
You can check out some more tips on how to use hashtags here.
Most people will link their social media sites to each other (which they should) but you should promote your sites as well. It’s not a bad thing to talk about your Pinterest board on your Twitter or Facebook. There are a few ways to do this.
You want to make your website as pin friendly as possible. The more pins that originate from your website, the more traffic will be driven there from Pinterest.
Use these tips and tools to make your Pinterest account stand out and be a useful marketing tool for your business.
Pinned on June 12, 2014
This is a guest post by Peter Trapasso, a social media consultant in San Francisco, California. He has helped many clients successfully promote their Kickstarter campaigns using social media. He is a backer of over 30 (and counting) crowdfunding projects in various states of fundraising.
Crowdfunding is serious business. It is currently an industry that nets over a billion dollars a year already, and Kickstarter is the major player in the space. They have roughly doubled funds raised every year since 2011 and they just celebrated their 5th anniversary. A key piece to every campaign is using Pinterest as a content marketing channel for crowdfunding campaigns.
An important statistic (from http://www.copyblogger.com/kickstarter-lessons) is that only 10-25% of your funding will come from the Kickstarter community itself. That means you must do a great job leveraging your social networks. You must build other supporters and promoters if you want to come up with the other 75-90%. The way Kickstarter is set up is that it is an “all-or-nothing” funding model: if you do not reach your funding goal before time runs out, you get nothing.
Pinterest is an effective way to cross-promote your campaign across social networks. For example, you can pin an image or explainer video from your Kickstarter project page, then add “Pin for later” to a Facebook or Google+ post.
1. Set up special boards for your campaign (you could call it Kickstarter, indiegogo, crowdfunding, etc.).
Editor: Peter made his first board on his Pinterest profile about Kickstarter. It’s called, “Amazing Kickstarter campaigns – Donate Now!” It has over 3,000 followers but not a lot of repins or likes.
Note that he has a ‘call to action’ right in the board title. Almost every pin has a #Kickstarter hashtag along with several others that are related to what people are trying to get funded.
Here’s an example of a board dedicated to Indiegogo:
If you don’t want to make specific boards for your Kickstarter campaign, just integrate crowdfunding pins into existing boards by topic, such as apps, fashion or pets. Even better, you can pin to your Kickstarter board first, then repin to a specific board as needed for more coverage.
2. Pin the best image from your Kickstarter campaign project page.
I like to use the Pin It extension for Google Chrome. When you hover over an eligible image, a “Pin It” button appears. If you pin the first image or explainer video (a video that explains your project), Pinterest will create a rich pin for you with details about how your campaign is going.
The pin will show the amount funded, pledged, and days remaining on the campaign. Very cool!
3. Create a pin description that sells your Kickstarter project.
What you write is important (check out this study with phrases or concepts that sell on Kickstarter). If you pin directly from your project, it’s likely that you will get a very basic pin description. Many of the images on the Kickstarter campaigns are not optimized (don’t have meta descriptions). The default pin description might be something like “photo main.” Make sure that your descriptions really describe and sell the project.
Example of a Kickstarter pin:
4. Tweet out each new pin you make to your Twitter followers.
This is an additional way to get exposure. Make sure to attach an image from the campaign. Look how this one really sells with a gorgeous image (all social networks, not just Pinterest, are very visual).
5. Link to your pin on Facebook and Google+.
In addition to Pinterest and Twitter, you should post your campaign to Google+ using the same description and hashtags. The difference is that I put a link to pin the campaign.
Pin for later –>
LINK TO PIN
We found a great Pinterest account that has future Kickstarter campaign pins. Check it out at www.pinterest.com/prefundia
Have you promoted a crowdfund campaign on Pinterest? What has worked best for you?
Peter Trapasso is a social media consultant living in San Francisco. He has over 15 years marketing experience at both Fortune 500 and startup companies. With a large number of social network followers and a Klout score of 77, he is also one of the Top 75 most followed people on Twitter in San Francisco. Contact him at: http://bit.ly/1tppKnj. Hire him at http://bit.ly/Wg20CV
If you have a Kickstarter or indiegogo project that is ready to launch, you can buy Peter’s social media promotion Fiverr gigs here: http://bit.ly/Wg20CV. If you need dedicated social media consulting—preferably pre-launch—you can learn more on his blog here: http://bit.ly/1tppKnj
Pinned on May 14, 2014
Pinterest is an amazing site that has become a great resource for recipes, helpful tips, and, let’s face it—humorous time wasting.
Recent polls have shown that people who have profiles on this particular social media outlet and call themselves regular users, tend to spend at least five hours a week on it.
On average, Pinterest profile holders in general spend an hour a month on the site, which is more than the overall average user spends on Facebook or LinkedIn, as evidenced by the #5 listing on this very interesting list of mind boggling facts about Pinterest marketing.
This may not seem like a lot, but keep in mind that this averages all the profiles in existence, including those no longer in use or that are not used often at all. This makes it a prime place to market your brand.
The entire make-up of the Pinterest system is designed to have visual images that link to websites. The images should draw people in and give them a positive and accurate idea about what will be found on the other side of the link.
If you are hoping to use this format to help draw traffic to your site, then you are not wrong. Many companies have found a lot of success in pulling traffic to their site through this social media outlet. Making a profile is not enough, however. To get the effects you are hoping for, you will have to do things in the right way to make your efforts effective.
The best ways to do this are to add a Pinterest “Pin It” button to your site and at the end of all your posts, fill your posts with pinnable images, and create content that will be appealing to the people that are found skimming Pinterest boards and profiles.
This is not hard to do even if it sounds somewhat intimidating for those who are not well versed in the world of HTML and website design. If you have someone hired to handle the web design needs of your company, then give them this order, and they should know just how to handle it.
If you are running this show yourself, then each hosting program will have different ways to add this link, but they are all pretty straight forward. Head to the settings and options tab for your layout and posts, and there should already be an option for you to add a Pinterest tab or gadget.
If not, you can add in the HTML in the option to create your own gadget. The code you should enter for the different options are on this handy table.
New images for this purpose are always being created, so stay updated by helpful sites like BloggerSentral to know the new things popping up. This simple act can exponentially increase your presence on Pinterest.
|Pinterest Button||HTML Code|
|<a href=”http://pinterest.com/USERNAME/”><img src=”http://s-passets-ec.pinimg.com/images/about/buttons/follow-me-on-pinterest-button.png” width=”169″ height=”28″ alt=”Follow Me on Pinterest” /></a>|
|<a href=”http://pinterest.com/USERNAME/”><img src=”http://s-passets-ec.pinimg.com/images/about/buttons/pinterest-button.png” width=”80″ height=”28″ alt=”Follow Me on Pinterest” /></a>|
|<a href=”http://pinterest.com/USERNAME/”><img src=”http://s-passets-ec.pinimg.com/images/about/buttons/big-p-button.png” width=”60″ height=”60″ alt=”Follow Me on Pinterest” /></a>|
|<a href=”http://pinterest.com/USERNAME/”><img src=”http://s-passets-ec.pinimg.com/images/about/buttons/small-p-button.png” width=”16″ height=”16″ alt=”Follow Me on Pinterest” /></a>|
No matter how clever and helpful your web content is, very few people will desire to click through on the Pinterest format if there is not an eye-catching and soul-pleasing image to accompany the link.
A simple title in a well-designed space is enough to draw in the eye. For example, this image, simple as it may be, has garnered almost 1,000 re-pins since it was posted 9 weeks ago.
This image, that is linking to a similar, and better written list, has had only 12 re-pins in the last year.
A picture really does say a thousand words, so make sure to scream your message through well-chosen images.
When you spend some time on this site, it will not take long for you to get a better idea of what people are looking for. By my recent calculations, if there is any way to incorporate a picture of a cat using poor grammar, then you are sure to bring in the clicks.
While that was stated partially in jest, there is an element of truth to it. I linked the following photo to a post on my blog for about an hour, and it was re-pinned about 80 times in that amount of time.
People love their LOL Cats.
Every post you create should include an image that will make people smile while also conveying the main idea of your post. It can be hard to convey the true meaning of your post without boring your audience, and it can be hard to place humorous images that can really have a pertinent meaning to the content on your site. It is a fine line to walk, but the right balance can make you a Pinterest god.
The most popular topics found on Pinterest are food (recipes and restaurant reviews), helpful tips, crafts, humor, self-help articles, and oddly enough—tattoos. Mashable has some more in depth statistics on those topics, and how they are drawing in the public.
Whatever your business entails, if you can create some content on your site that fits into any of these genres, then you will be able to better utilize this site for your Internet marketing needs.
Not every business post on your site is going to lend itself well the to the Pinterst world, but that does not mean that it is impossible to still utilize this marketing tool for your needs.
This is where some clever thinking and creativity will have to come in. Your business may involve services and products that have nothing to do with these subjects. That does not mean you can’t find a way to work those things into the content you add. It just takes a little finagling and subtlety.
These are sneaky ways for you to incorporate the general Pinterest audience into your Internet traffic. These are the kinds of posts that people will pin and re-pin.
In the end, if you can draw them in, make them smile, and subtly introduce what your company is about, then you will see a marked increase in your website traffic and your conversions from clicks to purchases.
Pinned on May 5, 2014
Managing your social media marketing campaign with gusto is a challenge for businesses of all sizes, who may not always have the time or resources to be logged on and pinning throughout the work day.
Pinterest is one platform that has taken the social media world by storm in recent years. With 70 million users across the globe pinning the latest and greatest imagery from across the web, creating your own pins could just be the route you need to reach new customers and engage with current ones.
As social media marketers, we are all familiar with the scheduling tools that have kept us tweeting and gaining Facebook fans, but what tools are available for those looking to boost their pinnability? Here are the top seven tools that businesses can use to get pinning and extend their social media reach even further…
Pinvolve is a handy, all-round tool that allows social novices and gurus alike to manage their Pinterest accounts without pushing time constraints to their limits, which we know is always a problem when promoting yourself on any social networking site.
Pinvolve ensures all your content is in one place for easy sharing across Pinterest as well as Facebook and Instagram. The tool automatically uploads straight from your pages, so no more waiting around for an image to upload.
How many times have you found an image that would be perfect to pin with just a few tweaks? PicMonkey lets you make those edits and touch-ups to portray a professional corporate image.
PicMonkey is a simple system that allows you to make the changes you need to images, whether you are a pro or an editing newbie. The tool also allows you to create collages with a series of customization designs to ensure your pins standout from the crowd.
ShareAsImage transforms words into captivating images with a “post to pin” service, which allows you to use text from Twitter, Facebook, other social networks, and even your own website on more visual networks such as Pinterest.
ShareAsImage lets you get creative with a range of sharable and customizable images, crafting great content from quotes, mottos and other text.
Many users delight in the “Pin It to Win It” competitions that companies from various markets run to promote their products or services. Woobox is one tool that should be an essential part of your marketing campaign if you are looking to extend your reach through points and prizes.
Through Woobox, you can launch sweepstakes, coupons, photo contests, instant wins, polls and pin to win competitions. Use their step-by-step guide to create interesting campaigns that appeal to your core demographic and get your brand noticed by the people who matter—your customers!
Woobox also allows you to display your Pinterest boards and pins on other social networks via its “Tab for Facebook and Twitter” features.
PinAlerts is a tool that allows you to identify and engage with users that are interested in your specific brand. By selecting a series of criteria, you can receive personalized notifications that alert you when a user pins something from your site, giving you the know-how you need to thank users personally, invite interested parties to follow your other boards, and increase your wider Pinterest following.
Increase your following for free with Pinwoot, the ultimate scheduling tool for Pinterest marketers. As well as allowing you to schedule pin publication in advance, Pinwoot actively promotes your Pinterest page to other pinners, giving you the exposure to connect with individuals and other brands.
Tracking your activity, success, and setbacks is an essential part of any social media marketing strategy. Piqora gives you the tools you need to analyze across Pinterest, Instagram, and Tumblr.
Keep a close eye on promotional campaigns to highlight which pins have been the most engaging, create landing pages to increase effectiveness further with their promotion templates and measure analytics on current campaigns to give you the stats you need to succeed in the future.
Pinned on April 30, 2014
We recently interviewed food blogger Kalyn who has blogged at Kalyn’s Kitchen since 2005. Her blog features low carb and diet-friendly recipes. Always known as a good cook, she realized she had to make some changes to recipes if she wanted to lose weight. After making those changes she lost 40lbs. She did it by adapting her recipes to fit the South Beach diet. After so many people requested her recipes, she decided to start a blog to share them with others.
Pinterest is a big part of her marketing strategy for getting traffic to her blog. After several years Kalyn was able to quit her job as a teacher and blog full-time. Today, Kalyn has over 90,000 followers on Pinterest. When she started she said she got about 15k hits per day to her blog from Pinterest. It’s more crowded now and so that number has dropped to about 10k hits per day. She photographs the food she prepares and puts the recipe name on the image. However, she doesn’t watermark or otherwise label her images with her brand name or web address.
Here are 5 Pinterest tips from Kalyn:
1. Monitor and Respond to Comments
Make sure that your settings include getting emails from Pinterest when there is a new comment on one of your pins. She makes a point to respond to comments because it makes them more visible and leads to more repins. She also deletes spammy or junk comments.
2. Use Hashtags
Although they’re not clickable on Pinterest any more, Kalyn uses hashtags in her pin descriptions. The hashtags are based on the categories on her website. She also uses the same hashtags on Twitter. We did notice that the hashtags are not part of the descriptions on her website. So when someone pins a recipe from her site (rather than repinning one from Pinterest) it doesn’t have hashtags.
To control the description text (which people can change, but usually don’t), write hashtags into the image tag. She could put the hashtag #slowcooker after the title and it would give her additional exposure. Here’s an example of where Pinterest gets your pin description (with the part that becomes a description in bold):
<img alt=”Slow Cooker Red Beans and Rice Soup with Chicken Andouille Sausage” border=”0″ src=”http://1.bp.blogspot.com/-lIrcqGVLJO8/Ux5I8qfKeCI/AAAAAAAArtU/YlDUYf8u2Bo/s1600/1-text-red-beans-rice-soup-500topbest-kalynskitchen+copy.jpg” title=”Slow Cooker Red Beans and Rice Soup with Chicken Andouille Sausage”>
3. Join High Quality Group Boards in your Niche
Kalyn moderates the slow cooker board on the official “Foodies on Pinterest” profile. In addition she belongs to 30-40 other group boards, mostly from other full time food bloggers.
4. Pin Older Content from your Website or Blog
“Every morning I go through my archives to see what was posted on that date in past years. (I stick to the exact day so it’s easy to track).” When she finds recipes she wants to feature she shares them on Buffer so they go to Facebook, Twitter, and Google+. For Facebook and Google+ she includes a link to PIN the recipe she re-pinned that morning.
5. Put a PIN IT Link on Facebook and Google+ Links
Remember that over 70% of people access your content from a phone so be sure to include a PIN IT link when you share to Facebook and Google+ (more Facebook than Google+). “This has been HUGELY popular with my readers. It makes it so they can pin right from their phone much more easily. Now if I forget they link they complain.” Kalyn also has rich pins, or recipe pins that pull information including the actual recipe, directly from her blog.
Bonus: Name your Boards after your Website Categories
Kalyn brands most of her board titles with Kalyn’s Kitchen and then the category. So for her Paleo recipes, she has Kalyn’s Kitchen Paleo as the board title. “I have a board for every category in my recipe archives (left sidebar) as well as every recipe label I use (see Recipe Labels for list of those).”
Kalyn says she spends approximately 5 hours a week pinning. Looking at her followers and the traffic Pinterest sends to her website, it’s a strategy that is working well!
Pinned on April 29, 2014
The hashtag strikes again! Twitter’s redefinition of the pound sign has made its way to the top social media sites. Despite a brief time where the hashtags didn’t work on Pinterest, they are now up and going with the new interface.
The way that Pinterest uses them is similar to Twitter, Facebook, etc. However, since Pinterest is a unique social platform, there are some things to keep in mind when trying to incorporate hashtags in your business’s social media campaign.
Using hashtags is now a normal thing in the social media world. By adding them into a Pinterest campaign, you’re only helping your business’s SEO on Pinterest, as well as regular search engines.
Plus, this is an extra tool that Pinterest has provided its users to create a better search experience. A great example is how the singing competition, The Voice, uses them. If I click on #TeamAdam, I’m only going to get images and articles about his team.
As a business, I love the idea that I can create a unique hashtag that will make it so if someone clicks on it, only my stuff comes up.
Just like with the other sites with hashtags, there are certain places that hashtags do not work on Pinterest. Those places are the account description, board description, and profile name. The pin description is the only place where a hashtag is clickable.
The other place where hashtags don’t work is on the Pinterest mobile app. I’m hoping that Pinterest remedies that quickly due to the sheer numbers of people who use it. 75% of Pinterest users access the network through the mobile app.
Using hashtags in Pinterest is similar to using it on other social media platforms. By clicking on a hashtag, it brings up all the pins with that word in the description. It also brings up the pins with that phrase or word in the URL, so be careful!
As a business, you want to create a unique hashtag. By having a hashtag that is specific to your business, you can link your pins, URLs, blog posts, etc. to that hashtag. By doing that you can ensure that only your content appears when a user clicks on your hashtag.
You also want to have general hashtags so your pins come up in general searches too. Make sure to have a healthy mix of both so you optimize your Pinterest SEO.
Enjoy the hashtags! #peaceout #justkidding #clickingthatwontwork #giveitatry
Pinned on April 29, 2014
Pinterest recently announced something that makes it even more vital that anyone selling products on Pinterest use rich product pins. That is, if you use a rich product pin your product will be featured in the Gifts category. The gifts category is quite prominent and is arranged by price range. Getting your product there gives your pins more exposure outside of your own boards. Eventually the gifts category will only show rich Product Pins.
See in the screenshot below, the gifts category is right at the top:
Product pins are rich pins (basically one of 5 categories of pins such as recipe, article, movie or recipe pins, that automatically pull information from your website). Product pins show price, description, availability and a link to the product right on the pin.
Here’s a video with more information about rich pins:
Target is one retailer that really likes rich pins. You would too if you got these eye-popping results. After implementing rich pins Target saw 70%+ more traffic from Pinterest.
The information for rich pins is automatically pulled from your site so you control what is written about the product. No one can alter the description in the section that is pulled from your website. If you want to see screenshots, and more data, check out this helpful post about rich pins.
You can tell a rich pin from a regular pin because it has the price and a direct link to the product page with a small logo beside it. If the price changes on your website then it will update the pin. Anyone can add a price to a regular pin, but it’s not dynamic. If the price changes then the retailer would have to manually update the price on the pin.
Example of a rich pin (note the small logo and link) – when you click you’ll see the price.
If you sell products through another retailer such as Etsy, or eBay they already have rich pins. If you have a store through Shopify you can set up rich pins for your store (directions in link). Everyone else has to set it up for their site. Just remember that you must have a business account on Pinterest to get rich pins.
Another benefit to using rich pins is that Pinterest sends an email to people who’ve pinned your product if the price drops. We can see this being a great strategy for promoting seasonal or sale priced items, lower the price and you can easily let your target market on Pinterest know.
Also, product pins get more clicks. Pinterest’s data shows, “Product Pins get higher click-through rates than regular Pins and make your brand more visible because of the logo on the Pin.” Unfortunately they haven’t released numbers, but we’ll take their word for it.
Also test pricing strategies because that determines which category within the gifts section your item will show up in. Here is the breakdown:
To set up rich pins go to Pinterest’s developers site. You may need to hire a developer to help you. It’s not a simple process.
TLDR; Product pins give you higher visibility in the pin feed, more control over your descriptions, and an extra listing in the gifts category. You can change the price on your website and it automatically changes on your pins, saving you lot of headaches. As an additional bonus, if you drop your price, Pinterest sends people who’ve pinned your product an email alert.
Pinned on April 29, 2014
I guess you might live in a cave. But if you don’t, we know you have been hearing about Pinterest since the dawn of time, or at least for the past several months.
Your friends are using Pinterest to plan their weddings, design their dream homes, and getting ideas for their unborn babies’ newborn photography sessions. Your uncle may have used Pinterest to learn how to fix his old home’s plumbing issues, or used his pin board to restore a classic car.
But whether you are using Pinterest to redesign your laundry room or you are using Pinterest as a business tool in your organization, you need to learn how to leverage Pinterest to work for you.
In other words, your Pinterest profile should be more than a mess of pictures. You need to familiarize yourself with the structure, figure out how to use Pinterest correctly, and optimize.
When you first log in to Pinterest, you see the Home screen. This page populates in three different ways: 1) Most recent pins by people you follow, 2) Some of the more popular pins on Pinterest, and 3) Most popular and recent pins within a certain category.
Using the navigation options in the upper right corner of the homepage, head on over to your profile, which you can see will be populated by your themed boards.
Clicking on one of the titles of one of the boards will take you to the individual pins that you have pinned in that category.
These screenshots are included to help you navigate your Pinterest homepage and profile, so now that you know the nitty gritty, let’s talk about how to use Pinterest.
Many people will lie to you. Many people will tell you that there is no right or wrong way to use Pinterest. That may be true for the casual user. But things are different if you want people to follow you.
There is a right way to use Pinterest if you want your customers to identify with your brand, or see you as a credible source in your industry. Your content needs to be fresh and relevant, so get to know these four elements of Pinterest and how each is used.
There are basically 4 ways to use pins.
There are numerous ways to pin from external websites, but the most convenient is to use the Chrome add-in installed in your toolbar. This is installed easily from Pinterest.
Once you have the Pinterest add-in, go to a website. Any website will do as long as there is content in terms of videos or images to pin. (This is not an endorsement of any kind, I just really like cats doing silly things because in my heart, I am five.)
Once installed, the Pinterest plugin is shown in the top right of your screen, next to the address bar. (Your browser will not have an obnoxious red button pointing at it.)
Clicking that button brings up a Pinterest board with all the pinnable images on that particular page. (Fair warning: CUTE OVERLOAD.)
Hover over the image and click “Pin It” to pin it to the relevant board on your Pinterest profile. (I think we made the obvious choice here.)
Finally, let’s look at optimizing your Pinterest board to help you use it a little more successfully for your business.
Optimizing Pinterest is the most important thing to do to be sure people see and click on your pins. Optimize. It’s a big word for something that really is incredibly simple. Pinterest Image Optimization, or PIO, is necessary to get the most traffic and the right kinds of users to your Pinterest page.
Below each pin on your Pinterest boards is a space to include a description of the image. You can use the default description, but to really optimize the content of your page, you can fill this space with relevant, descriptive, keywords to attract your audience.
Using PIO is simple. If you have a picture of one of your designer cupcakes pinned, what description do you suppose is going to attract more attention: “chocolate cupcake” or “double chocolate hazelnut cupcake with rich, decadent whipped buttercream” (I really know nothing about cupcakes, but roll with me here)? That’s kind of what I thought. Rather than “birdhouse tutorial,” try using something more illustrative, such as “the do-it-yourself birdhouse that brings all the hummingbirds to your yard.” And trust me, it will.
Another important element of PIO is to include hashtags (using the examples above, try #cupcakeheaven or #bluebirdnirvana on for size), and to tag yourself in the description (again, @birdnerd or @thecupcakedemigod—and now I’m having too much fun). The advantage to doing this is that now you can track the pin and see your reach.
So that’s it. Many businesses are still not using Pinterest as a tool for their business and the truth is you simply cannot afford to ignore Pinterest anymore. What has so far been seen largely as a timesuck for mommy bloggers and do-it-yourselfers might just be the smartest resource you have.
But make sure you’re doing it right. And if you have a double chocolate hazelnut cupcake with rich, decadent whipped buttercream, for the love of all things decent, pin it and tag us at @PinnableBusiness. We’re getting hungry up in here.