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Pinned on March 12, 2013
Pinterest just launched their first set of analytics features—a long awaited release for marketers using the platform.
In a blog post this morning, Pinterest announced it’s first analytics features to the world. At PinLeague, this news excited us greatly. As the largest third-party Pinterest Analytics tool, we’ve been out and about preaching the power of Pinterest’s data for a while now. This release is going to show businesses of all sizes the true impact of Pinterest—and should, in turn, fuel growth in the Pinterest ecosystem.
Pinterest Analytics Are Pretty Similar to Facebook Insights
Pinterest’s new Web Analytics bear a striking resemblance to core metrics in Facebook Insights: Impressions, Reach, Content Reach and Unique Pinners. Pinterest is quite different from Facebook, though, in that most of the value is given away by driving traffic off-site, while Facebook tries to keep you within its walls as long as possible. Thus, while Facebook Insights focuses mostly on actions on the site and with your posts, Pinterest’s Web Analytics launches with a focus on Pins by other users from your verified domain.
The current reports show:
In order to use Pinterest’s Analytics features you need to first verify your domain on Pinterest and then change to the new Pinterest layout.
Pinterest Analytics Feature: Site Metrics
The Site Metrics tab currently contains four reports:
Many marketers will quickly find they need more than this. A whole slew of additional analytics features are available via third party tools. For example, these are some additional features in PinLeague’s Pinterest Analytics:
Pinterest Analytics Feature: The “Most” Tabs
The “Most” tabs help you see pins from your domain filtered by most recent, most repinned and most clicked pins. The pins are laid out in the same visual format as Pinterest’s feeds and category pages that you love. If you need a more data-oriented view, simply click “Export” to grab a .csv file.
Want more? PinLeague offers additional functionality here, too for the serious Pinterest Marketer:
This initial set of Pinterest Analytics features is beautifully designed and well executed. Check them out!
This article was adapted from Pinterest Analytics Features by Daniel Maloney at http://pinleague.com/pinterest-analytics-features/.
Pinned on August 30, 2012
The problem for you as a website or blog owner, is that eHow has added a sinister twist to their Pinterest doppelgänger that allows them to harm your website by using your own content to compete against you.
This is how it works: Spark users download a clipping app for their browser that allows them to “clip” anything they see and have it automatically post scraped content to eHow’s website.
eHow is promoting Spark as a way for users to clip inspiring images and text from other websites and create their own DIY projects based on the clipped inspiration, then write a new article and post the new images from their projects to eHow. Users can network and help each other by giving project advice.
Spark’s model is to have users, which currently appear to be mostly Demand Media employees:
If you don’t understand how this model threatens your website, imagine this scenario:
Now imagine this scenario:
The top content provider on the Internet searches Google or Pinterest (which is where they seem to have pulled their content from, ironically) and discovers your article. They have searched for a specific phrase that they already know is searched for often enough to be profitable.
The larger website commandeers your content without your permission and publishes it on their own site. Along with your “clipped content” as “inspiration,” eHow posts a new article about a project that you thought of, created, and shared online.
They are using your content PLUS their own new content to further describe, keyword, and elaborate on your project.
And there’s an unfair competition angle to this: Demand Media is not only the largest content farm/provider online; it is the single largest video contributor to YouTube, helping to earn millions of dollars in annual revenue for Google, which owns YouTube. Looks like there is some room for favoritism there, doesn’t it?
Guess who will eventually win the ranking battle for YOUR project? Over time, it won’t be you. Not only will eHow Spark gain direct search engine traffic for your original content, but visitors to eHow who are already on the site to read other content, will be led to eHow’s version of your project.
And a little something to ponder: What is the purpose, exactly, of eHow duplicating your content? I mean, if someone wants to learn how to make a project like yours, can’t they just find your project through Google?
Well, sure, but then you would earn any ad revenue for that visit, and Demand Media would have to write their own content and earn their money the old-fashioned way—by working for it.
Christopher Freeburn of InvestorPlace.com reported two weeks ago about Demand Media’s latest earnings saying that, “The website publisher recorded adjusted revenue of $88.7 million, up 16% from last year.”
The bottom line is this: eHow intends to outrank you for your own content, and they can do it if you let them.
Now you know why eHow wants to grab and exploit your content. Do you know how they specifically chose your content to exploit? So far, it’s not so much “users” that are posting to eHow as paid Demand Media employees, and they choose which content to grab based on the same criteria they have always used—by examining their site analytics and determining which keywords have low competition and relatively high traffic and/or advertising value, and then writing specifically to those keywords.
You should have a pretty good idea by now of why eHow wants to copy your content. And while Pinterest does exploit your images too, it’s at a far different level than what eHow has planned.
For example, when a DIY crafter sees your awesome creation on Pinterest, they are often motivated to visit your site to find out how it’s done. They might have to dig a bit if someone downloaded your image (or if the original Pinner cited “Google.com” as the source of your image—it happens), and then uploaded it to Pinterest versus simply having “Pinned” it from your site. But they’ll probably find you.
When Pinterest outranks you for your own content, it can be a good thing if you would otherwise not rank on page one or two of search engine results for a particular search phrase. In that case, Pinterest provides another means for visitors to find you. And even if you already rank well, searchers can see that Pinners have ‘voted’ for your site with their Pins.
On the other hand, when a DIY crafter sees your creation on eHow Spark, your content is positioned as mere inspiration for eHow’s version of the project, which is posted in its entirety with new images, directions, and a list of supplies. And eHow’s advertising and more eHow crafts to keep the visitors’ eyes and interests busy.
What are the odds they’re going to look you up after that, and if they do, will they spend the same amount of time on your site as they would have if they’d found you first? I don’t know for sure, but I’m guessing they won’t.
But there is one more critical factor to understanding why you should not allow eHow to scrape your content, and that factor lies in the difference between eHow’s and Pinterest’s terms of service.
Here is just one example:
“You retain all of your rights in all of the User Content you post to our Service.”
“You also hereby waive any moral rights you may have in such User Generated Content under the laws of any jurisdiction. You hereby appoint us as your agent with full power to enter into and execute any document and/or do any act we may consider appropriate to confirm the grant of rights, consents, agreements, assignments and waivers set forth in these Terms.”
That is only a small portion of each site’s terms, and I encourage you to read both thoroughly before deciding how you feel about either site using your content.
And by the way, eHow’s terms also state that they grant themselves the right to modify your content and use it in any way they see fit for eternity. Seriously. They can even remove your watermark, should they be so inclined, according to them.
So now that you understand how this can harm your own blog or website by stealing your content, and hence, your traffic, here are some solutions to protect your investment in your website that require a little extra work on your part, but that may save you a lot of grief in the long run:
Here is the code to copy and paste into your blog or website header template (usually ‘header.php’ on WordPress websites):
<meta name=”ehow” content=”noclip” />
Make sure that the quotes are straight quotes and not angled “smart quotes” by first typing it into a basic text editor such as Notepad before pasting it into your site header.
After you have added the code, clear your website cache if you use a caching plugin, close your browser, then re-open your browser and test your site using the “Clipping” app from eHow to make sure it’s working, or just test CrunchyData.com if you want to see it in action.
You will need to sign up for eHow and sign in with your Facebook account for the clipping app to work, so remember to delete the app from your Facebook permissions settings after you are finished, because the app gives eHow access to your Facebook profile and allows it to post to your account.
(And by the way, if you prefer that your images not be pinned on Pinterest, they also offer a similar code that you can find in the support section of their site.)
By watermarking your images and adding the above code to your website’s header, you’ve made a great start, but there is, unfortunately, no guaranteed way to stop eHow from scraping your content. Here are a few more actions you can take that will hopefully increase the odds that you will prevent this, or at least be able to enforce your copyright in the event of infringement.
Disclaimer: I am not an attorney, and this is not to be construed as legal advice. I am simply sharing with you what has worked for me so far:
If you have any more ideas about how to prevent eHow from scraping content, or any other thoughts on this subject, please share your feedback in the comments below. And please share with others who need to be able to make informed choices about who is—and is not—allowed to profit from their hard work.
About the author: Kimberly has a B.S. in IT Management. She studied database technologies in grad school before launching “Crunchy Data” in 2002 to help small businesses organize and mine their website data. She now combines her data analysis skills with her passion for design and writing by developing integrated WordPress website solutions for small businesses.
Pinned on August 9, 2012
Like Facebook, Pinterest started out as an exclusive network. You needed an invite to join (which could take weeks, and in some cases even months). Today that changed. Anyone can sign up on Pinterest through their Facebook account, Twitter, or via email address.
With all the excitement around Pinterest it’s no surprise that Ben Silbermann, CEO of Pinterest, and his team want to capitalize on the site’s popularity and open up to a larger audience. However, is this the right move or will allowing everyone in hinder the popularity of Pinterest? Obviously, no one really knows, but here are a few ways we think the change will impact their future growth.
HURT: Facebook and Twitter are No Longer Required for Sign-up
One early strategy that perpetuated the growth of Pinterest is that they mandated that registration be through Facebook or Twitter. When this happened, Pinterest tapped into your life on those specific networks. This was especially powerful with Facebook, because when registering you automatically followed your Facebook friends who were also on Pinterest. Now you can simply sign up with only your email address. There isn’t even an option to import your email addresses or inviting friends when registering on Pinterest.
HURT: Email Registration Option Makes it Easier to Game Pinterest
As stated in our last point, now you can join Pinterest with just an email address. Utilizing Facebook and Twitter in the past as the only way to register made it harder to spam the network with multiple accounts. Both Facebook and Twitter are veterans in fighting spam and have their own spam defenses, Pinterest benefited with these security measures. Unfortunately, now all spammers need to do is is create multiple email addresses, and they are in business.
HELP: With Less friction, More People will Join Pinterest
There’s nothing that kills momentum like making people jump through hoops to join yet another social network. Pinterest’s numbers have grown but also have slowed down in recent months. Facebook started out being for college students only. They would never be a publicly traded company or reach their level of success without opening it up to everyone.
HURT: You Dilute the Pinterest Community
When Pinterest started they tapped into fashion and mom bloggers who had vast networks. These influencers shared it with their friends, which was instrumental in overcoming social network fatigue for many. Now that anyone can join, will that core audience be turned off? Will the quality suffer? It definitely opens the door for lower quality pins or spammy members of the community. While you can’t stop this from happening, it used to be harder.
HELP: Pinterest is One Step Closer to Opening their API
We think this is a signal that Pinterest will be opening their API soon. With further growth Pinterest will need to lean on their community to provide custom tools, especially for businesses who will leverage the API to build tools, apps, and addons. With rapid growth, it is not too far of a speculation to see more corporate sites integrating with Pinterest directly. Hopefully with this change, we will see the web evolve from what Eric Schmidt of Google calls a cesspool, to more of Ben Silbermann’s dream of the web being a beautiful and Pinteresting place.
What do you think, is this a good move? And if so, is the timing right?
Pinned on July 26, 2012
Have you seen the new categories on Pinterest? We’re most excited about the new Quotes category. As we all know quotes are huge on Pinterest. This one of Adele has almost 600 repins (and is a clever way to market music by putting lyrics together with images of the singer).
Quotes are a great way to market your business. We like how DegreeSearch uses quote marketing with education-themed pre-made quotes available for pinning. It appears to be effective. There are over 60 pins from the blog post that has the images. The best part of quote marketing is that you can reuse the images. Create quotes related to your business and put them on all your social profiles (blog, Facebook, Twitter and Pinterest).
The other categories added are Tattoos and Weddings. The name of the The Pets category is now called Animals. The Prints & Posters category has been renamed Illustrations & Posters.
Categories are what shape content on Pinterest and most of the categories appeal to women more than men. If you compare the categories on sites like Reddit or Digg you’ll see the difference. You won’t, for example, find a token “women’s fashion” category on those sites (Pinterest has a “Men’s Fashion” category).
We think Pinterest should add a Religious category next – what do you think they should add?
Pinned on April 11, 2012
For the last three days Pinterest has shown the exact same pins for anyone who visits the home page if they are not logged in. It is quite possible this is a glitch on Pinterest’s end, but if not it may be a move on the company’s part to agressively push people to login.
If you logout and view the home page, the first five pins showing are: 1) a sinful no bake oreo and peanut butter cup dessert, 2) the Volvo XC60, 3) a village resort in Thailand, 4) a crafty tree looking bookcase, 5) and a cute baby wearing an angry bird cap.
For the last week I have been traveling and tonight when I phoned my wife, Lindsey, her pressing news was how she thought something might be wrong with our Internet, or worse, Pinterest. She even checked her iPhone 4S and it seemed to her that Pinterest was stuck in time, giving her no new visual delights.
Lindsey (who hates logging in) and I have had a long standing disagreement on the merits of following predictable friends verses following the unknown and mysterious masses. Personally, I like to control my flow of pin topics and interests; whereas my wife, who is much more adventurous, likes to peep in on the often bizarre mobs of humanity (the jury is still out on whose method of snooping is best).
In case you are wondering, I did call my friends, Rebecca and Eric, in Canada and confirmed that they saw the same issue. In fact, Rebecca—a die hard pinner—said she had noticed the home page hadn’t updated for the last several days as well. So, we know this much, the Canadians are not to blame =).
No matter who is to blame or for what purpose the changes were made, I think Lindsey is spot on when she summed this new development up as: “Very unnnnnnnnnnnpinteresting!”