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How to Promote your Kickstarter Campaign on Pinterest

Pinned on June 12, 2014

kickstarter02This is a guest post by Peter Trapasso, a social media consultant in San Francisco, California. He has helped many clients successfully promote their Kickstarter campaigns using social media. He is a backer of over 30 (and counting) crowdfunding projects in various states of fundraising.

Crowdfunding is serious business. It is currently an industry that nets over a billion dollars a year already, and Kickstarter is the major player in the space. They have roughly doubled funds raised every year since 2011 and they just celebrated their 5th anniversary. A key piece to every campaign is using Pinterest as a content marketing channel for crowdfunding campaigns.

An important statistic (from http://www.copyblogger.com/kickstarter-lessons) is that only 10-25% of your funding will come from the Kickstarter community itself. That means you must do a great job leveraging your social networks. You must build other supporters and promoters if you want to come up with the other 75-90%. The way Kickstarter is set up is that it is an “all-or-nothing” funding model: if you do not reach your funding goal before time runs out, you get nothing.

Pinterest is an effective way to cross-promote your campaign across social networks. For example, you can pin an image or explainer video from your Kickstarter project page, then add “Pin for later” to a Facebook or Google+ post.

5 tips for promoting your Kickstarter campaign on Pinterest

1. Set up special boards for your campaign (you could call it Kickstarter, indiegogo, crowdfunding, etc.).

Editor: Peter made his first board on his Pinterest profile about Kickstarter. It’s called, “Amazing Kickstarter campaigns – Donate Now!” It has over 3,000 followers but not a lot of repins or likes.

Note that he has a ‘call to action’ right in the board title. Almost every pin has a #Kickstarter hashtag along with several others that are related to what people are trying to get funded.

Examples:

Pinterest board to promote Kickstarter campaigns

Here’s an example of a board dedicated to Indiegogo:

Indigogo Pinterest board

If you don’t want to make specific boards for your Kickstarter campaign, just integrate crowdfunding pins into existing boards by topic, such as apps, fashion or pets. Even better, you can pin to your Kickstarter board first, then repin to a specific board as needed for more coverage.

2. Pin the best image from your Kickstarter campaign project page.

I like to use the Pin It extension for Google Chrome. When you hover over an eligible image, a “Pin It” button appears. If you pin the first image or explainer video (a video that explains your project), Pinterest will create a rich pin for you with details about how your campaign is going.

Close up of a Kickstarter rich pin on Pinterest

The pin will show the amount funded, pledged, and days remaining on the campaign. Very cool!

3. Create a pin description that sells your Kickstarter project. 

What you write is important (check out this study with phrases or concepts that sell on Kickstarter). If you pin directly from your project, it’s likely that you will get a very basic pin description. Many of the images on the Kickstarter campaigns are not optimized (don’t have meta descriptions). The default pin description might be something like “photo main.” Make sure that your descriptions really describe and sell the project.

Example of a Kickstarter pin:

pin description for a Kickstarter campaignHere is a step by step walk through of a compelling pin description:

  • Start with a compelling headline:
    Check out: One Red Lipstick – A Documentary Film by Tiny Elephant Films, Spenser Chapple — Kickstarter
  • Add additional information about the project:
    A young woman’s search for inspiration from women redefining their lives – when ordinary is no longer an option.
  • Use a Call to action and link to the campaign:
    Donate Now: kck.st/1juo7Bu
  • Add 3-5 hashtags related to your project:
    #kickstarter #film #book #toronto

4. Tweet out each new pin you make to your Twitter followers.

This is an additional way to get exposure. Make sure to attach an image from the campaign. Look how this one really sells with a gorgeous image (all social networks, not just Pinterest, are very visual).

Kickstarter campaign tweet

5. Link to your pin on Facebook and Google+.

In addition to Pinterest and Twitter, you should post your campaign to Google+ using the same description and hashtags. The difference is that I put a link to pin the campaign.

Pin for later –>
LINK TO PIN

Example:

Pin for later post on Google+

We found a great Pinterest account that has future Kickstarter campaign pins. Check it out at www.pinterest.com/prefundia

Have you promoted a crowdfund campaign on Pinterest? What has worked best for you?

Peter Trapasso is a social media consultant living in San Francisco. He has over 15 years marketing experience at both Fortune 500 and startup companies. With a large number of social network followers and a Klout score of 77, he is also one of the Top 75 most followed people on Twitter in San Francisco. Contact him at: http://bit.ly/1tppKnjHire him at http://bit.ly/Wg20CV

If you have a Kickstarter or indiegogo project that is ready to launch, you can buy Peter’s social media promotion Fiverr gigs here: http://bit.ly/Wg20CV. If you need dedicated social media consulting—preferably pre-launch—you can learn more on his blog here: http://bit.ly/1tppKnj

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Over 90K Hungry Followers: Pinterest Tips from a Food Blogger

Pinned on April 30, 2014

food bloggerWe recently interviewed food blogger Kalyn who has blogged at Kalyn’s Kitchen since 2005. Her blog features low carb and diet-friendly recipes. Always known as a good cook, she realized she had to make some changes to recipes if she wanted to lose weight. After making those changes she lost 40lbs. She did it by adapting her recipes to fit the South Beach diet. After so many people requested her recipes, she decided to start a blog to share them with others.

Pinterest is a big part of her marketing strategy for getting traffic to her blog. After several years Kalyn was able to quit her job as a teacher and blog full-time. Today, Kalyn has over 90,000 followers on Pinterest. When she started she said she got about 15k hits per day to her blog from Pinterest. It’s more crowded now and so that number has dropped to about 10k hits per day. She photographs the food she prepares and puts the recipe name on the image. However, she doesn’t watermark or otherwise label her images with her brand name or web address.

Here are 5 Pinterest tips from Kalyn:

1. Monitor and Respond to Comments
Make sure that your settings include getting emails from Pinterest when there is a new comment on one of your pins. She makes a point to respond to comments because it makes them more visible and leads to more repins. She also deletes spammy or junk comments.

2. Use Hashtags
Although they’re not clickable on Pinterest any more, Kalyn uses hashtags in her pin descriptions. The hashtags are based on the categories on her website. She also uses the same hashtags on Twitter. We did notice that the hashtags are not part of the descriptions on her website. So when someone pins a recipe from her site (rather than repinning one from Pinterest) it doesn’t have hashtags.

kalyn-rich-pin

To control the description text (which people can change, but usually don’t), write hashtags into the image tag. She could put the hashtag #slowcooker after the title and it would give her additional exposure. Here’s an example of where Pinterest gets your pin description (with the part that becomes a description in bold):

<img alt=”Slow Cooker Red Beans and Rice Soup with Chicken Andouille Sausage” border=”0″ src=”http://1.bp.blogspot.com/-lIrcqGVLJO8/Ux5I8qfKeCI/AAAAAAAArtU/YlDUYf8u2Bo/s1600/1-text-red-beans-rice-soup-500topbest-kalynskitchen+copy.jpg” title=”Slow Cooker Red Beans and Rice Soup with Chicken Andouille Sausage”>

3. Join High Quality Group Boards in your Niche
Kalyn moderates the slow cooker board on the official “Foodies on Pinterest” profile. In addition she belongs to 30-40 other group boards, mostly from other full time food bloggers.

4. Pin Older Content from your Website or Blog
“Every morning I go through my archives to see what was posted on that date in past years. (I stick to the exact day so it’s easy to track).” When she finds recipes she wants to feature she shares them on Buffer so they go to Facebook, Twitter, and Google+. For Facebook and Google+ she includes a link to PIN the recipe she re-pinned that morning.

5. Put a PIN IT Link on Facebook and Google+ Links
Remember that over 70% of people access your content from a phone so be sure to include a PIN IT link when you share to Facebook and Google+ (more Facebook than Google+). “This has been HUGELY popular with my readers. It makes it so they can pin right from their phone much more easily. Now if I forget they link they complain.” Kalyn also has rich pins, or recipe pins that pull information including the actual recipe, directly from her blog.

Kalyn-link-pin

Bonus: Name your Boards after your Website Categories
Kalyn brands most of her board titles with Kalyn’s Kitchen and then the category. So for her Paleo recipes, she has Kalyn’s Kitchen Paleo as the board title. “I have a board for every category in my recipe archives (left sidebar) as well as every recipe label I use (see Recipe Labels for list of those).”

Kalyn says she spends approximately 5 hours a week pinning. Looking at her followers and the traffic Pinterest sends to her website, it’s a strategy that is working well!

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Why Retailers on Pinterest Must Use Rich Pins

Pinned on April 29, 2014

Why Retailers Must Use Rich PinsPinterest recently announced something that makes it even more vital that anyone selling products on Pinterest use rich product pins. That is, if you use a rich product pin your product will be featured in the Gifts category. The gifts category is quite prominent and is arranged by price range. Getting your product there gives your pins more exposure outside of your own boards. Eventually the gifts category will only show rich Product Pins.

See in the screenshot below, the gifts category is right at the top:

Gift category on Pinterest

Categories on Pinterest have gone visual. Note the gift category right at the top! After the popular, everything, video and gift categories, they are shown in alphabetical order.

Product pins are rich pins (basically one of 5 categories of pins such as recipe, article, movie or recipe pins, that automatically pull information from your website). Product pins show price, description, availability and a link to the product right on the pin.

Here’s a video with more information about rich pins:

Target is one retailer that really likes rich pins. You would too if you got these eye-popping results.  After implementing rich pins Target saw 70%+ more traffic from Pinterest.

The information for rich pins is automatically pulled from your site so you control what is written about the product. No one can alter the description in the section that is pulled from your website. If you want to see screenshots, and more data, check out this helpful post about rich pins.

You can tell a rich pin from a regular pin because it has the price and a direct link to the product page with a small logo beside it. If the price changes on your website then it will update the pin. Anyone can add a price to a regular pin, but it’s not dynamic. If the price changes then the retailer would have to manually update the price on the pin.

Example of a rich pin (note the small logo and link) – when you click you’ll see the price.

no-description

If you sell products through another retailer such as Etsy, or eBay they already have rich pins. If you have a store through Shopify you can set up rich pins for your store (directions in link). Everyone else has to set it up for their site. Just remember that you must have a business account on Pinterest to get rich pins.

Another benefit to using rich pins is that Pinterest sends an email to people who’ve pinned your product if the price drops. We can see this being a great strategy for promoting seasonal or sale priced items, lower the price and you can easily let your target market on Pinterest know.

Also, product pins get more clicks. Pinterest’s data shows, “Product Pins get higher click-through rates than regular Pins and make your brand more visible because of the logo on the Pin.” Unfortunately they haven’t released numbers, but we’ll take their word for it.

Also test pricing strategies because that determines which category within the gifts section your item will show up in. Here is the breakdown:

  • $$$$ for items over $200
  • $$$ for items priced $50-$200
  • $$ for items priced $25- $50
  • $ anything less than $50

To set up rich pins go to Pinterest’s developers site. You may need to hire a developer to help you. It’s not a simple process.

TLDR; Product pins give you higher visibility in the pin feed, more control over your descriptions, and an extra listing in the gifts category. You can change the price on your website and it automatically changes on your pins, saving you lot of headaches. As an additional bonus, if you drop your price, Pinterest sends people who’ve pinned your product an email alert.

Kaili Spear

Place Map: 5 Reasons We Love It (and You Should Too!)

Pinned on April 10, 2014

Image: 5 Reasons You Should Love Place MapBack in November, Pinterest teamed up with Foursquare to create the Place Map feature on Pinterest. In the original post announcing it, Pinterest stated that they created it since so many of their users were pinning vacation spots. The new Place Map would make it so Pinterest could be part of the planning portion of those vacations.

However, Place Map isn’t just good for planning vacations. Businesses can use it too (and should!) in 5 ways:

1. List Your Business Locations

If you have multiple business locations—around the world or within the same state—you can create a board featuring every place of business. Adding images and basic office information is useful and can be easily found on your board.

A great example is the University of Michigan’s Tour #UMich board. They feature all the locations on their campus and provide basic information for students.

Even if you don’t have a physical office, you can still put where your main place of business is, even if it’s an entire continent.

2. Identify Other Businesses You Work With

On my business page, I pinned a restaurant where I often take clients. I also included where I got my business cards, and other good locations to meet clients. This can easily be converted to the Place Map feature.

One company that stands out to me is Revive Humanity. It’s a nonprofit that is a sister company to Revive Service Tours. What they did was create a board just for the service tours and created a map with it. This way people can see where they can go on a service tour in one glance.

3. Make Your Business More Transparent

Posting all your employees’ addresses is not a good idea… but posting the city where they live or have lived is a fun way to personalize and lend some transparency to your business. The other benefit is that when someone searches certain cities, your business can still pop up in the search results on Pinterest.

4. Find Relevant Conferences

Whether or not your company is holding a conference, you can feature conferences that are relevant to your industry.

For example, I’m in the social media industry. There are conferences all over the United States that are dedicated to social media marketing and strategy. You can see how that is set-up here.

5. Spot Your Customers

One way to integrate a group board with the Place Map feature is to have your customers pin where they live. This is a fun way to engage with your followers and can show competitors how far your reach is.

It can also help your marketing strategy as well. By seeing where the bulk of your customers are at a glance, you can also see who your main audience is.

I have learned and implemented ways to use the Place Map feature from Pinterest to grow my business. Any business can use this feature and benefit from it in unique ways. Take the time to see how it would work for you and let us know if you find a way to use it that we haven’t listed!

Kaili Spear

3 Signs that Google+ and Pinterest Are Actually BFF

Pinned on April 8, 2014

Google + Pinterest

As a social media consultant, one of the most difficult things to figure out for a client is how to use Google+. You want to use Google+ because it’s owned by Google and can help out with your SEO. At the same time, Google+ still hasn’t fully developed as a social media platform.

The great thing is that Google has added some features to help Google+ and Pinterest work hand in hand.

1. #pinoftheday

A popular hashtag on Pinterest is the #pinoftheday. Google+ has also picked this up and is usually trending on Google.

Google+ hashtags are something relatively new, so it’s nice to see that there is a mutually popular pin on Pinterest and Google+. Now if you post something on Google+, you can add this hashtag and it will work on Pinterest as well.

2. Pin It

Heads up, this next part only works on Google Chrome. So for all of you Pinterest addicts, I highly recommend downloading Google Chrome.

The magical addition is the ‘Pin It’ button that shows up on all images on Google+. If you haven’t noticed this, hover over an image on Google and you’ll see a ‘Pin It’ icon in the top left corner. Use this to pin any image and link it back to your Google+ site.

This is beneficial because now you can add language to your posts like, “Pin This” or “Pin now, read later”. It also drives traffic back to your site if they pin from the post on your Google+ page.

3. Images

Images are just as important on Google+ as they are on Pinterest. Having a great image makes all the difference on both social media platforms. This is partially due to the ‘Pin It’ icon mentioned above.

The great news is that you can easily use the same image on both platforms. The same message, hashtags, and image work seamlessly on both sites.

To put it simply, treat your Google+ campaign the same way as you would your Pinterest. There aren’t any boards, but if you keep in mind how pinnable an image is, you’ll find success in both platforms.

 

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5 Ways to Use Pinterest to Lure Creative Employees

Pinned on February 24, 2014

Using Pinterest to Lure Creative Employees

It’s a fact: We have become a more visual society. We take more photos than ever before with our smartphones and we share them instantly on Facebook and Twitter.

Photos and images have become a huge part of social sharing, and smart companies are getting on board with sites like Pinterest to cash in on this unique branding opportunity. However, Pinterest can be used for much more than just engaging your audience with regards to your company or products.

Given the popularity of Pinterest within the creative crowd, surely turning your account into a creative display of your brand will likely attract the best of the best. When seeking out that perfect employee to fill a creative job opening, thinking outside the box may bring your company’s next superstar.

Going Visual For Recruitment

According to a study by ROI Research, the aspect that people enjoy most about social media sharing are the pictures. In fact, research found that brands who actively post more photos and pictures have the most engaged audience.

Yet, these audiences, when compared to less visual brands, were not more active by just a slight margin. Rather, the study shows social media audiences to be 54% more likely to actively communicate and interact with a visual brand.

That’s not a statistic you can afford to ignore.

By recognizing the power of imagery, your company is able to tap into a whole new world of opportunity. One such opportunity is to attract talented employees by showing them your business, rather than just telling them about it.

Here are some ways to harness the best and brightest of Pinterest while trying to capture the best and the brightest employees:

1) Showcase your Brand

Potential talent is going to poke around, and you should give them something to see. Boards on Pinterest are in many ways like categories on blogs. Like a blog, you can use boards to separate and highlight specific things you want people to know about your company.

By creating different boards about your company, you offer potential employees a chance to explore what makes your business the best. Tell your company’s story by having boards with information such as your company objectives; employee and corporate culture; public relations; unique value proposition; and anything else that makes you stand out from your competition.

Of course, don’t forget to have a jobs and career board, so that potential employees can find their dream job with your company.

2)  Be Social Away from Pinterest

Pinterest is great, but it doesn’t really allow you to contact other users. By cross posting your pins on Facebook, Twitter, Google+, and LinkedIn, you expand the reach of your talent pool.

Sharing your pins outside Pinterest is also helpful in increasing your reach within Pinterest. Sharing your pins and boards on other networks drives traffic back to your Pinterest profile.  This in turn helps you get more people to pin and share your jobs, increasing exposure.

Furthermore, this strategy can also build relationships, thus setting up a pool of talent from which to draw as future positions become available.

3) Create Position Board

A compelling argument can be made for setting up a new board for every new job posted on Pinterest. While a central jobs board can house all the various positions you offer, a per-job board allows you to communicate each position in a more specialized, highly creative way.

Identify the kind of person you’d like to fill the job; what kind of things do they like? What kind of person are they and what interests them? By pinning a position board this way, you’re more likely to attract the candidate you’re looking for.

4) Go employee fishing

Pinterest is obviously not for everyone. By creating Pinterest job focused boards, you are largely targeting talent that is active on Pinterest. So one of the most important things you can do is to find active Pinterest users who you think might fit the bill.

For example, if you’re looking for a great graphic designer, chances are they’ll have pins of their work. Doing a quick search of “Design Portfolio” on Pinterest will likely net a large number of talented artists.

After discovering someone you want to consider further, make sure to like and re-pin his or her work. Not only does this show that you like what he or she has created, but it also draws attention to your company.

Remember, building relationships is not a one-way street. In order to get engagement, you have to engage with people yourself.

5) Don’t forget the links and descriptions

What’s the point of recruiting on Pinterest if you forget to tell people where to apply? Have job position pins that lead potential applicants to the job description on your website.

In fact, everything you pin should connect back to your company’s website. Not only is this helpful for your applicant, but it is a great way to drive traffic to your site. With Pinterest currently the third largest social network, just barely behind Facebook and Twitter, having those links will be invaluable to your business.

Beating Out Your Competition

Forward thinking companies need creative recruiting methods to attract creative people. Using social media to your best advantage can increase your talent pool. Make sure you always indicate where to go to apply and don’t forget to engage with potential candidates.

Though these tactics are great, they are not necessarily a sure fire solution in capturing the talent you want. However, following these tips will give you an advantage over your competition when a talented person is searching for their next great job. 


About the Author

Sylvia Burley is a freelance writer and an Integrated Marketing and Communications Consultant who advises small business owners on digital marketing strategies including social media. 

Circle Sylvia at G+

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6 Tips On How to Drive More Traffic to your Blog with Pinterest

Pinned on August 28, 2013

How To Use Pinterest To Promote Your Blog And Gain More Traffic @pinnablebiz

 

For new bloggers and businesses, marketing yourself is the most important thing you can do. The internet offers many resources for doing so, including the top social networking sites like Twitter, Facebook, and Tumblr. With these sites, promoting your blog or business is easy. The hard part is gaining the right attention, in order to get a following and start a viable business. With Pinterest, you can gain more traffic to your website almost instantly.

Tip #1: Alluring Teasers

How To Use Pinterest To Promote Your Blog And Gain More Traffic @pinnablebiz

If you want people to click on your Pinterest links, you need to create some intrigue. Think about movie teasers when you’re creating content. It’s not quite the full trailer, but it includes the important scenes and moments from the film. It shows just enough to get people excited about something, yet it doesn’t reveal too much. You can use pictures, short videos or a few lines of text to market to something behind a link to generate more clicks.

Tip #2: Leveraging Trends

How To Use Pinterest To Promote Your Blog And Gain More Traffic @pinnablebiz

Trending topics are a great way of knowing what people are talking about on social networking sites like Pinterest. Many people will peruse these trending topic tags to become more involved in whatever the conversation may be. To promote your business, you should use these trending topics liberally as well. However, be sure you know what the topic is truly about because more than enough businesses have been brought down by tasteless contributions to sensitive topics.

Tip #3: Unique Content

How To Use Pinterest To Promote Your Blog And Gain More Traffic @pinnablebiz

With original content on Pinterest, people are far more likely to click through the links to your blog or website. Most pins on the site are actually repinned, meaning that the original content is going to be passed around more often due to its rarity. If you create high quality visual content, your followers and other Pinterest users will do most of the work for you by re-pinning and passing your work around.

Tip #4: Helpful Tutorials

How To Use Pinterest To Promote Your Blog And Gain More Traffic @pinnablebiz

There’s no type of post with more clicks and re-pins than tutorials. Many Pinterest users go to the site specifically for the purpose of finding quality and easy-to-follow tutorials. If you want your posts to be clicked through and shared, create posts that are interesting, helpful and otherwise valuable to a wide audience.

Tip #5: Engaging Contests

How To Use Pinterest To Promote Your Blog And Gain More Traffic @pinnablebiz

There are many ways you can use Pinterest contests to your advantage. You can award a prize to one lucky person who pins your post. Or, you can have users create original visual content that is related to your blog or business. It’s extra advertising that gets people feeling involved with your business. However, remember to review Pinterest’s contest rules and guidelines before launching a contest. There’s nothing worse to spend time and money on a contest to have it pulled because you didn’t read the fine print.

Tip #6: Detailed Descriptions

How To Use Pinterest To Promote Your Blog And Gain More Traffic @pinnablebiz

When you are searching for content, it can be frustrating to not find what you’re looking for because of vague descriptions on posts. If you want your content to show up in as many searches as possible, you should add rich descriptions to your posts. That way, people can find your content with no issues.

Utilizing these tips for Pinterest marketing to your advantage you can expect to see more traffic to your blog and website. The followers you gain from Pinterest can become loyal readers or customers, so post wisely— it could be the key to your success.

About the Author

How To Use Pinterest To Promote Your Blog And Gain More Traffic @pinnablebizMarcela De Vivo is a freelance writer and marketing professional in Southern California. She works with HostPapa to help businesses small and large to grow their company though effective web hosting, social media marketing, content development and SEO. She has a clear understanding of how to effectively utilize social media as a way to expand her business and helps others gain exposure as well.

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7 Pinterest Boards that Every Hotel Should Have

Pinned on June 26, 2013

7 Pinterest Boards that Every Hotel Should Have by @pinnablebiz

Editor’s note: This is a guest post from Vincent Ng, who is the founder of the Pintalysis Pinterest Marketing Blueprint, and an active social media marketer.

As Pinterest continues to grow with over 48 million unique users, there is no sign showing that it’s slowing down. Many businesses have joined, and hotels that are not on the social network need to be on it now. Given the majority of Pinterest’s users are women with purchasing power, it should be a no brainer that hotels should be on Pinterest.

With popular themes like interior decorating, wedding photos, and food, Pinterest is a natural fit for hotels.

Here are 7 Pinterest board tips that will help any hotel get noticed:

1) Show Off Your Rooms

It’s surprising how many hotel Pinterest profiles don’t show what their rooms look like. This is probably one of the biggest curiosities that customers that stay at a hotel have. Ensure that your hotel has a dedicated board showing off various rooms: your penthouse suites, rooms for romantic couples, and rooms that are perfect for children.

The example below is for a hotel located in Vancouver that makes this mistake. If you visit their Pinterest account you will notice that none of their boards highlight their rooms.

Don't make some of the poor mistakes that large hotel chains make on Pinterest. Ensure that you're Pinterest page attracts new customers and answers questions about your hotel.
2) Show Off Wonderful Events

Large hotels have event rooms that transform into stunningly beautiful ballrooms for special events like weddings or Christmas parties. This is an opportunity to show potential clients what type of event is possible at your hotel. Don’t just show off the grand events, show how small meeting rooms can be transformed with all the necessary amenities to run a professional meeting.

3) Show Off Your Yummy Food

Food is one of the most shared categories on Pinterest and makes up about 50% of the repins. If your hotel has a restaurant, be sure to show your delicious food, as this can be a big lure for travelers.

Show food that’s from the restaurant’s seasonal menu as well as food that’s available for weddings or large corporate dinners.

Here are some example pins of the food served at Wikaninnish Inn’s Pointe Restaurant, located in Tofino, British Columbia.

Highlight the delicious food that your hotel has to offer. Make it enticing so that customers don't go to another restaurant.

4) Show Kid Friendly Pictures

A lot of moms with children use Pinterest. Create a board that shows off the kid friendliness environment or the type of activities that families can do together at the hotel. Make it easy for families to choose your hotel by highlighting pictures of families having fun at your pool, enjoying a meal at your restaurant, and pictures of children unpacking stuffed animals in their hotel rooms.

5) Show Seasonal Activities in Your City

There are high seasons and low seasons for every industry, especially when it comes to tourism. But it’s important to create seasonal boards that highlight activities of what to do in your city during the different seasons. What type of activities would attract visitors to the city during the summer? What type of activities happen around during the winter and Christmas season? For example, does your city host a state fair or carnivals or a weekly farmer’s market at the park? Showing them can help people plan a more exciting trip.

Hampton Inn & Suites Downtown Vancouver, the hotel that I stated could improve with my first tip, does a great job highlighting the many activities that take place throughout the year in Vancouver. In fact, they have 5 boards that showcase their home city.

seasonal-events

In addition to highlighting seasonal activities, take the opportunity to use the pin descriptions to describe how you can make it easier for guests to do those activities. If the pin shows a local museum where tickets are accessible to purchase by the concierge, let viewers know that they can purchase tickets at 10% discount at your hotel.

6) Show Off Your Amenities

Remember to show off all the incredible amenities available to your guests. If you’ve got a great pool, it needs to be flaunted on a board. Show off your gym. And of course you need to show off the salon and spa. Remember the goal is to show a luxurious lifestyle that your hotel can provide guests.

If your hotel has a Starbucks or coffee shop, make sure to show that too. Sometimes it’s the smallest amenities that can make someone choose your hotel over another.

7) Show Off Your Staff and Behind the Scenes

Do you know what people on Pinterest find fascinating? Guests are always curious to know what happens behind the scenes at your hotel. I worked at the Sheraton Wall Centre Hotel, the largest hotel in Western Canada, and what happens behind the scenes was always quite interesting and lively. It’s sad that that this hotel that has over 700 rooms doesn’t have a Pinterest account.

Create a board that shows pictures of how chefs prepare food, or how banquet staff prepare drinks during large events. And highlight some of your great staff that have worked their long term to give, not just one face, but several faces to your hotel. The Four Seasons in Vancouver does a wonderful job of this by dedicating a board titled, “Get To Know Us Series.”

Here is a wonderful example of creating a staff board for your hotel. Show off who works at your hotel on your Pinterest page to give it that friendly and welcoming feel to viewers.

Bonus: Use Pinterest to Create a Fantasy

This tip isn’t necessarily about a board, but rather it’s a feeling you should strive to capture in all your boards. In order to get customers to choose your hotel over other options, you hotel must be able to provide a sense of fantasy and luxury to potential guests. Think about how your pins can show off the type of lifestyle and service that guests can expect from your hotel. And ensure that you’re optimizing your pins to grab a viewer’s attention.

If the hotel is able to draw people into a daydreaming state of wanting to take a vacation, then your Pinterest profile and hotel has created a strong emotional bond with the viewer. Here’s a pin that’s from the Pinterest page of Wickaninnish Inn from Tofino, British Columbia that highlights killer whales to attract tourists who love wild marine life.

wickinn whales

These tips don’t just apply to four or five star hotels. It also applies to hostels that are looking to attract youthful travelers. Ensure that hostel boards also show what type of lifestyle travelers can expect when they stay.

Those are 7 boards that I highly recommend that every hotel Pinterest account have. It will draw in new customers, and if you create pins that exude luxury and style, I guarantee you will see an increase of repins.

About the Author

Vincent Ng MCNG marketingVincent Ng is the president and chief blogger at MCNG Marketing, and the founder of the Pintalysis Marketing Blueprint. He is a fanatic about social media and digital marketing, and can often be found pinning creative ads on his Pinterest account. Feel free to follow him on Twitter @VincentNg or on Google+.