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Archive for the ‘Pinterest Tutorials’ Category.

How to Make Your Blog Posts More Pin-Worthy in 4 Easy Steps

Pinned on May 9, 2012

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Author Bio: Francesca is the founder of Credible Copywriting and has written for several organizations, including Internet start-ups, advertising agencies, and small businesses, just to name a few. She has helped individuals and entities put their names and messages out there by producing quality works in the form of articles, web content, video scripts, and more. Follow her on Twitter @francescastaana.

Pinterest has truly been a boon for online stores, because it allows them to showcase their products. The same goes for image-heavy websites and blogs that publish a lot of illustrations and infographics, because they can easily use Pinterest’s graphic-friendly interface to show off their content.

But what about text-heavy websites and blogs? If your site relies on the power of content rather than images, can you still take advantage of Pinterest to drive traffic? The short answer is yes.

You can still get a lot clicks and even repins for your blog posts simply by creating pin-worthy images for your content. Take a specific quote or an attention-grabbing line from your post and put it on top of an interesting image. Don’t worry; you don’t need heavy Photoshop skills or artistic flare to do this. Creating pinnable images for your posts can be done using a simple free web app called PicMonkey.

Here’s how to do it:

Step 1: Select a good image – Find an interesting graphic that can serve as a good backdrop for text. Be sure to use an image that you can legally alter and re-post to avoid ending up in copyright hot water. The best way to do this is to buy images, or to find pictures that are under the Creative Commons license. You can also use free images, like what I did in the example below, where I used a free typewrite template.

Step 2: Use PicMonkey to edit the image – Once you’ve selected and saved an image, head over to PicMonkey.com and upload it. You’ll then be taken to an online image editor where you can crop the image and toggle with its brightness and contrast settings. Feel free to play around with the toolbar on the left-hand side to see the effects and changes that you can apply to the picture. For the typewriter example, I didn’t apply any special effects; I simply covered the “Your text here…” blurb with a white opaque box.

Step 3: Use PicMonkey to add text – When you’re comfortable with the look and feel of the picture, you can now add the text.

Copy a line or two from the blog post that you wish to pin. It could be the title, a quick description of the post, or a witty statement. Then go back to PicMonkey and paste it. The text tool is the letter “P” button on the toolbar, and the fourth icon from the top.

Paste the text onto the box on the upper left part of the page, then click “Add”. Once you do this, you should see your text appear on top of the image together with a new menu that will allow you to edit the color, size, and alignment of the text. Click on the text box to drag and position the text on the image.

When you’re satisfied with the color, size, and position of the text, hit the save button on the lower left part of the page.

Step 4: Pin that awesome image! – Last, but certainly not least is uploading your masterpiece to Pinterest. Don’t forget to include a link to the actual blog post to make sure that people will be taken to your site when they click the pin.

There you have it. The 4 steps to making your blog posts more pin-worthy. It may take more effort, not to mention a little PicMonkey experimenting to get your images just right, but once you create a good image that turns heads on Pinterest, all that extra work will undoubtedly be worth it.

Editor’s Note: We loved Francesca‘s typewriter image. We saw it on a blog post she tweeted and then asked her to share how she created it. We’re a fan of tools like PicMonkey and Pinstamatic that help you add text to images. Images with text really sell your content on Pinterest!

Like this post? Please pin it!

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How Businesses Can Add Pinterest to their Facebook Page

Pinned on May 1, 2012

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Editor’s note: This is a guest post from Ivo Madaleno, who blogs at Enjoy Living la Vida.

Ever since I agreed to do this post for pinnablebusiness.com I have been searching for a subject that was (P)interesting! In my searching I discovered a problem many businesses are having—integrating Pinterest into Facebook. For me this topic is extremely (P)interesting.

A popular question many businesses with a facebook page are wondering is:

HOW CAN WE LINK OUR FACEBOOK PAGE WITH OUR PINTEREST ACCOUNT?

The simple answer is that you can’t, at least not intuitively! Pinterest’s Help desk states rather clearly: “You can only use a personal Facebook profile with Pinterest. We recommend brands use a Twitter account to authenticate.”

So, according to Pinterest it is not possible to link your Pinterest profile with a Facebook Page. It is only a matter of time, I believe, before we see Pinterest releasing this feature. Unless, of course, Google decides it can’t live without Pinterest and buys it.

Most business have two options for resolving this issue: 1. Follow Pinterest’s Help Desk suggestions, or 2. Hacking their Facebook Page to at least iframe their Pinterest account. However, neither solution is a great solution.

Fortunately, with Woobox, a third party Facebook app, there is a way to add all your beautiful Pinterest things. It is actually rather simple and below I show in two videos how to do it.

Step 1: Activate Your Facebook Settings in Pinterest

[youtube http://www.youtube.com/watch?v=8_kWiX8eSEo?rel=0&w=480&h=360]

 

 

Step 2: Add Woobox to Your Facebook Account

[youtube http://www.youtube.com/watch?v=WxEYxbf3QMI?rel=0&w=480&h=360]

Once you have done these two steps you are ready to go. And now your Facebook Page is a lot more (P)interesting!

Enjoy Living la Vida!!!

Ivo Madaleno, a Portuguese entrepreneur, has had a colorful life in business. He started out playing for Portugal’s  professional hockey team, and from there he started several companies in the food & wine industry. Currently he is helping businesses develop their online presence and social media engagement. Ivo is most notably know for his passion in life, which is portrayed in his new personal blog Enjoy Living la Vida.

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Maureen Wilson

5 Secrets to Creating Viral Images on Pinterest

Pinned on April 12, 2012

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Editor’s note: This is a guest post from Maureen Wilson, owner of MadeByMarzipan.com.

I’ve discovered a trick that’s tripled my website traffic and doubled my ad revenue in a single month. Nope, I’m not pitching an infomercial. I’m pitching infographics. Or rather, “Pinfographics” (information made into a graphic and optimized for Pinterest).

You’re familiar with infographics, appealing graphic designs that are created to share information. “Pinfographics” follow many of the same design principles, but are created with a different intent: to direct traffic to the host site, thereby increasing revenue through ad clicks and sales.

Here are some key tips to keep in mind when creating and posting Pinfographics:

 

 

1) Make Your Pinfographic Tall

Pinterest is all about real estate. The biggest and boldest images draw the most attention– and the most repins. On a page full of squat boxes, you want a skyscraper!  Make your Pinfographic long enough to take up most of the screen, but not so long that users have to scroll to see the entire pin.

 

2) Make Your Pinfographic Easy to Read

Make Your Pinfographic Easy to Read

Source: nsmbl.nl via Kenzie on Pinterest

Have you ever tried to drive by a billboard and not read it? While your eyes may skim over an unappealing photograph, your brain instinctively reads and processes simple text.  Select a large, easy-to-read font, and make sure the message is clear and concise, like on this DIY Wrap Skirt pin.

3) Brand your Pinfographic

Brand your Pinfographic

Source: bing.com via Diana on Pinterest

You made it, claim it! Put your logo or brand name on every Pinfographic. This will familiarize pinners with your brand.  As they consistently see quality posts from you, they will begin to trust your content. Branding your graphic also ensures that pinners can find you. Occasionally pinners will come across your photo on a search engine, and pin it directly from there. Too bad, no backlink!  That’s exactly what happened with this swimsuit graphic, posted from Bing. Luckily, the brand name is clearly visible, so it’s still possible for users to find the product.

 

4) Make Them Want More (and click to get it)

You’ve seen the “Pin Tips:” Hull a strawberry with a straw, how to wind your earphone cord.  But have you ever clicked on one of these tips to visit the original site? There’s really no point: they’ve already given you all the information you need. Draw them in with your pinfographic, but make them visit your site for details.

This post, for example, gives you the basics: pallets + cushions = couch. But you can see from the comments that it leaves people wanting more information: is it attached to the wall or just stacked? Where can they find pallets like this? Is there a tutorial for the cushions? Leave pinners wanting more, and they’ll come to your site to find it.

 

5) Case Study: Do Pinfographics Really Work?

Before:
Here’s an example from my own website: the original pin for this tutorial was just a photograph. At a glance, it’s unclear what the subject of the pin is.  The chair? The baby? Something the baby is wearing?

 

After:
When I changed this to a Pinfographic format, it hit Pinterest’s “Popular” page and received thousands of pins & repins.

I now add a Pinfographic to every project post I write, and it’s proven very successful.  So try making a Pinfographic for your site! It’s the best free advertising you’ll find.


Maureen Wilson

About the Author

Maureen Wilson, also known as Marzipan, is the creator of MadeByMarzipan.com, a sewing and craft tutorial site. Her motto is “create everyday,” and she does!

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7 Tips on Giving New Life to Old Posts via Pinterest

Pinned on April 11, 2012

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Editor’s note: This is a guest post from Angel Peterson, owner of FleeceFun.com.

Reuse reshoot repinA picture is worth a thousand words, but with Pinterest it’s also worth thousands of dollars in revenue.   A good picture that is re-pinned over and over can put a small business or website on the map, raise sales and ad profits.  Clean pictures and graphics are now crucial to take advantage of the wealth of traffic Pinterest has to offer.   Pinterest however, is about pretty pictures – not new content.  You can take old posts and breathe new life into them by introducing new graphics or updated pictures to appeal to Pinterest users.

When I first started blogging I was more concerned about churning out content, and less concerned about the picture quality that came with it.  After researching other successful blogs in my field I discovered that I needed nice beauty shots to accompany my posts to catch a reader’s eye.  I’ve since gone back to those early posts and taken new pictures of items.  To my surprise revamping old content has brought new traffic to my site thanks to Pinterest.  Through trial and error here’s what I’ve discovered to increase visitors.

Reuse:

1. Every post should be pinnable.

Every post on your blog should have a gx or picture that can be pinned on Pinterest.  The graphic or picture doesn’t need to be complicated.  Simple is better.  Start with your best posts and add in Pinfographics, or pictures related to the topic.  While you’re editing the post be sure to add a ”pin it!” button below your new graphic.

2. Make Your Content up to par.

Take a cold hard look at your previous posts, web pages and pictures.  Are they up to your Pinterest standards?  Are they well lit?  Do they effectively portray what you are selling/teaching/writing?  Are they esthetically pleasing? Is the look consistent with your brand?

If you come across few (or several) posts that don’t meet the above criteria it’s time to swap out the picture/graphic for more effective ones that will appeal to your Pinterest audience.

Reshoot:Bad and good photo options

3. Change Your Perspective.

Shoot items from several angles.  Shoot up close, shoot far away.  Give your audience a new perspective on an old item.  Be sure to take several shots orientated in portrait – this format appears better on Pinterest.

4. Solidify your Brand.

Make sure to keep a consistent look for your pictures.  An easy way to keep pictures looking like they belong in the same family is to use the same set up every time.  Same backdrop, same lens, and same lighting are a sure fire way to keep a look consistent.

With graphics, keep fonts and image styles the same. And always, always watermark or add a logo to your pin elements.

5. Take your photos up a notch.

Get more dramatic with your photos.  Use live models instead of lifeless mannequins. Don’t rush to grab a shot, plan out photo shoots and take your time.

If you are adding pinfographics and aren’t a wiz with Adobe Illustrator, purchase professional royalty-free stock graphics.  A little investment now will pay out later.

Repin:

6. Re-submit your content to your usual sources.

If you have places that you regularly submit to try reintroducing the post to them.  Have a “review” article once a week that points to a previous post that you’ve just revamped.  Gently nudge people with “you may also like” suggestions on your blog.

7. Send your efforts out into the void.

Once you’ve spent all that time reshaping your website it’s time to show off your hard work.  Don’t sit there like a wallflower – pin it!  Send your hard work out into the universe and see what happens.  Don’t send it all out at once.  Stagger it.  Let it trickle out and soon you’ll find those oh-so-wanted pins and re-pins popping up on your Pinterest source page.


angel-petersonABOUT THE AUTHOR

Angel has a bachelor degree in Film Studies from the University of Utah, with a professional background in film, television, radio and ad production.  Angel currently divides her time between her small production company Angel Dawn Productions, her online sewing and crafting blog www.FleeceFun.com,  two little girls, husband and on very good days also manages to get the dishes done.

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