Archive for the ‘Tools for Pinterest’ Category.
Pinned on April 10, 2014
Back in November, Pinterest teamed up with Foursquare to create the Place Map feature on Pinterest. In the original post announcing it, Pinterest stated that they created it since so many of their users were pinning vacation spots. The new Place Map would make it so Pinterest could be part of the planning portion of those vacations.
However, Place Map isn’t just good for planning vacations. Businesses can use it too (and should!) in 5 ways:
If you have multiple business locations—around the world or within the same state—you can create a board featuring every place of business. Adding images and basic office information is useful and can be easily found on your board.
A great example is the University of Michigan’s Tour #UMich board. They feature all the locations on their campus and provide basic information for students.
Even if you don’t have a physical office, you can still put where your main place of business is, even if it’s an entire continent.
On my business page, I pinned a restaurant where I often take clients. I also included where I got my business cards, and other good locations to meet clients. This can easily be converted to the Place Map feature.
One company that stands out to me is Revive Humanity. It’s a nonprofit that is a sister company to Revive Service Tours. What they did was create a board just for the service tours and created a map with it. This way people can see where they can go on a service tour in one glance.
Posting all your employees’ addresses is not a good idea… but posting the city where they live or have lived is a fun way to personalize and lend some transparency to your business. The other benefit is that when someone searches certain cities, your business can still pop up in the search results on Pinterest.
Whether or not your company is holding a conference, you can feature conferences that are relevant to your industry.
For example, I’m in the social media industry. There are conferences all over the United States that are dedicated to social media marketing and strategy. You can see how that is set-up here.
One way to integrate a group board with the Place Map feature is to have your customers pin where they live. This is a fun way to engage with your followers and can show competitors how far your reach is.
It can also help your marketing strategy as well. By seeing where the bulk of your customers are at a glance, you can also see who your main audience is.
I have learned and implemented ways to use the Place Map feature from Pinterest to grow my business. Any business can use this feature and benefit from it in unique ways. Take the time to see how it would work for you and let us know if you find a way to use it that we haven’t listed!
Pinned on April 8, 2014
As a social media consultant, one of the most difficult things to figure out for a client is how to use Google+. You want to use Google+ because it’s owned by Google and can help out with your SEO. At the same time, Google+ still hasn’t fully developed as a social media platform.
The great thing is that Google has added some features to help Google+ and Pinterest work hand in hand.
A popular hashtag on Pinterest is the #pinoftheday. Google+ has also picked this up and is usually trending on Google.
Google+ hashtags are something relatively new, so it’s nice to see that there is a mutually popular pin on Pinterest and Google+. Now if you post something on Google+, you can add this hashtag and it will work on Pinterest as well.
Heads up, this next part only works on Google Chrome. So for all of you Pinterest addicts, I highly recommend downloading Google Chrome.
The magical addition is the ‘Pin It’ button that shows up on all images on Google+. If you haven’t noticed this, hover over an image on Google and you’ll see a ‘Pin It’ icon in the top left corner. Use this to pin any image and link it back to your Google+ site.
This is beneficial because now you can add language to your posts like, “Pin This” or “Pin now, read later”. It also drives traffic back to your site if they pin from the post on your Google+ page.
Images are just as important on Google+ as they are on Pinterest. Having a great image makes all the difference on both social media platforms. This is partially due to the ‘Pin It’ icon mentioned above.
The great news is that you can easily use the same image on both platforms. The same message, hashtags, and image work seamlessly on both sites.
To put it simply, treat your Google+ campaign the same way as you would your Pinterest. There aren’t any boards, but if you keep in mind how pinnable an image is, you’ll find success in both platforms.
Pinned on March 31, 2014
Over the past year, there has been a shift in the Pinterest business ecosystem. This shift has been centered on websites that have the word “pin” in their brand name or URL. At first, Pinterest didn’t seem to mind, but in May of 2013, they began to enforce their trademark on the word “pin.”
Pinterest sent letters to businesses demanding them to modify their names or face legal action. Since then, many popular Pinterest tools altered their name to remove the word “pin.” Here are just a few companies who have had to change their name:
In the cases of Pinerly and Pintics, it seems they are still having an identity crisis. Repinly has completely rebranded away from Pinterest to Instagram, stating on their website that they are “the most powerful web tool for tracking and organizing your Instagram account.” Most companies didn’t shift their focus; they simply got a new name and moved on.
As of this morning, our sister website PinAlerts, has announced that they are also changing their name. For PR reasons, they stated that the change is due to user confusion between Pinterest and PinAlerts. However, we have the inside scoop that the new name was, well, better.
If you go to the PinAlerts homepage, you will see a notification announcing the new name. We won’t ruin the surprise for you, but we have to agree that not only is it a solid name, it also overcomes any trademark issues or user confusion.
We believe this will be a good transformation for PinAlerts. They are working on some exciting things. The new brand will only further help them solidify their leadership in the ever changing social media industry.
Here’s the official announcement (PinAlerts new name press release).
Pinned on October 26, 2012
Anyone who has been marketing their business on Pinterest for very long has probably wished for 2 things:
As a business owner, scheduling is important because you want to pin during popular times to increase exposure for your pins (which, generally speaking, occur before work, at lunchtime, and in the evening).
At the same time you want to avoid posting too much content at once and overwhelming your followers. Here’s a short description of each tool you can use to schedule pins.
This is a pretty basic tool. While you can’t schedule repins or upload original pins to the schedule, you can pin and schedule images you find online. You log in using your Pinterest account and then use their bookmarklet (rather than the Pinterest bookmarklet) when you want to pin something.
With ViralTag, you are able to see your most recent pins and quickly see if you have likes, comments or repins. Clicking on the image will take users to the pin on Pinterest.
Here’s a short tutorial on how to use Pingraphy. (Note: The tutorial is for Pingraphy, but it should still be good for ViralTag.) ViralTag is a good start but it’s not pretty or intuitive. The first time I used it I accidentally pinned their site. I am also not a fan of yet another bookmarklet (my toolbar is getting crowded).
ViralTag has a $4.99 pricetag after a 14-day free trial, which is pretty good for features you won’t find anywhere else for the price.
Curalate is a definite step up from Pingraphy (gah! ViralTag!). Unlike ViralTag, it works best for heavy pinners and brands. They offer more advanced analytics, and now scheduling. Instead of just choosing the board and date/time to post your pins, you can edit the URL and all of the details from your dashboard.
Curalate also finds pins from Tweets and Facebook Likes originating from Pinterest. That way you can see which other social networks are driving traffic. Curalate costs $99/month for up to 4 users.
Have you used either tool or is there a Pinterest tool that has scheduling that we missed? Please let us know in the comments.
Post-edit: Here are some of the Pinterest tools our audience have come up with. If anyone is intimately familiar with these, please let us know! We would love to benefit and help others benefit from your expertise!
Pinned on May 9, 2012
Author Bio: Francesca is the founder of Credible Copywriting and has written for several organizations, including Internet start-ups, advertising agencies, and small businesses, just to name a few. She has helped individuals and entities put their names and messages out there by producing quality works in the form of articles, web content, video scripts, and more. Follow her on Twitter @francescastaana.
Pinterest has truly been a boon for online stores, because it allows them to showcase their products. The same goes for image-heavy websites and blogs that publish a lot of illustrations and infographics, because they can easily use Pinterest’s graphic-friendly interface to show off their content.
But what about text-heavy websites and blogs? If your site relies on the power of content rather than images, can you still take advantage of Pinterest to drive traffic? The short answer is yes.
You can still get a lot clicks and even repins for your blog posts simply by creating pin-worthy images for your content. Take a specific quote or an attention-grabbing line from your post and put it on top of an interesting image. Don’t worry; you don’t need heavy Photoshop skills or artistic flare to do this. Creating pinnable images for your posts can be done using a simple free web app called PicMonkey.
Here’s how to do it:
Step 1: Select a good image – Find an interesting graphic that can serve as a good backdrop for text. Be sure to use an image that you can legally alter and re-post to avoid ending up in copyright hot water. The best way to do this is to buy images, or to find pictures that are under the Creative Commons license. You can also use free images, like what I did in the example below, where I used a free typewrite template.
Step 2: Use PicMonkey to edit the image – Once you’ve selected and saved an image, head over to PicMonkey.com and upload it. You’ll then be taken to an online image editor where you can crop the image and toggle with its brightness and contrast settings. Feel free to play around with the toolbar on the left-hand side to see the effects and changes that you can apply to the picture. For the typewriter example, I didn’t apply any special effects; I simply covered the “Your text here…” blurb with a white opaque box.
Step 3: Use PicMonkey to add text – When you’re comfortable with the look and feel of the picture, you can now add the text.
Copy a line or two from the blog post that you wish to pin. It could be the title, a quick description of the post, or a witty statement. Then go back to PicMonkey and paste it. The text tool is the letter “P” button on the toolbar, and the fourth icon from the top.
Paste the text onto the box on the upper left part of the page, then click “Add”. Once you do this, you should see your text appear on top of the image together with a new menu that will allow you to edit the color, size, and alignment of the text. Click on the text box to drag and position the text on the image.
When you’re satisfied with the color, size, and position of the text, hit the save button on the lower left part of the page.
Step 4: Pin that awesome image! – Last, but certainly not least is uploading your masterpiece to Pinterest. Don’t forget to include a link to the actual blog post to make sure that people will be taken to your site when they click the pin.
There you have it. The 4 steps to making your blog posts more pin-worthy. It may take more effort, not to mention a little PicMonkey experimenting to get your images just right, but once you create a good image that turns heads on Pinterest, all that extra work will undoubtedly be worth it.
Editor’s Note: We loved Francesca‘s typewriter image. We saw it on a blog post she tweeted and then asked her to share how she created it. We’re a fan of tools like PicMonkey and Pinstamatic that help you add text to images. Images with text really sell your content on Pinterest!
Like this post? Please pin it!
Pinned on April 9, 2012
For the last three months we have been working on a Pinterest tool that will help people grow their business on Pinterest. We have finally finished it and we are currently in beta testing with it. So, keep your eyes open for an announcement later this week on exactly what this is (or if you want to be a beta tester join our Pinterest LinkedIn Group).
Update: our new Pinerest tool is live!