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Does Pinterest Pose a Threat to Facebook’s IPO?

Penned by Janet Thaeler

Do you think Pinterest is a threat to Facebook? Social Media Expert Kenneth Wisnefski thinks so.

Pinterest has become one of the hottest social media platforms attracting over 17 million visitors and recently became the fastest standalone website to eclipse the 10 million visitors-per-month mark.  With Facebook expected to go public on May 18, investors and the social media community ask if Pinterest poses a threat to Facebook and wonder how it will impact their IPO.

Kenneth Wisnefski, social media expert and founder / CEO of WebiMax feels “Pinterest serves as an example as to how social media titans are vulnerable to small startups that find the right niche” and furthers “this vulnerability doubts the confidence people once had in Facebook’s long-term growth potential.”

Referring to Pinterest’s visual content and social sharing capabilities, Pinterest has found their niche that directly competes against Facebook’s photo and video-sharing features.

In addition, Wisnefski feels:

  • I expect Facebook’s stock price will soar in the beginning of the trading session, however once investors look closely at their fundamentals they will realize that Facebook really lacks a solid revenue stream (90% of revenue stems from advertising).
  • Facebook’s dependency on advertising revenue in addition to their vulnerability from smaller social media firms, like Pinterest, decreases my confidence in their long-term sustainable growth that we once expected.
  • Pinterest’s ease of use makes it more attractive to small businesses and we have already seen small business marketers shift toward using Pinterest and divert away from Facebook.  If this is sustained, consumers may gravitate toward Pinterest versus Facebook.

Editor’s Note: We wish there was more citations in this press release but would like to get your take on it. While we love Pinterest we don’t see it as a threat to Facebook. Yes, Pinterest does images better but lags behind on video and doesn’t have a clear revenue stream (yet).

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