6 Tips On How to Drive More Traffic to your Blog with Pinterest

For new bloggers and businesses, marketing yourself is the most important thing you can do. The internet offers many resources for doing so, including the top social networking sites like Twitter, Facebook, and Tumblr. With these sites, promoting your blog or business is easy. The hard part is gaining the right attention, in order to get a following and start a viable business. With Pinterest, you can gain more traffic to your website almost instantly.

Tip #1: Alluring Teasers

If you want people to click on your Pinterest links, you need to create some intrigue. Think about movie teasers when you’re creating content. It’s not quite the full trailer, but it includes the important scenes and moments from the film. It shows just enough to get people excited about something, yet it doesn’t reveal too much. You can use pictures, short videos or a few lines of text to market to something behind a link to generate more clicks.

Tip #2: Leveraging Trends

Trending topics are a great way of knowing what people are talking about on social networking sites like Pinterest. Many people will peruse these trending topic tags to become more involved in whatever the conversation may be. To promote your business, you should use these trending topics liberally as well. However, be sure you know what the topic is truly about because more than enough businesses have been brought down by tasteless contributions to sensitive topics.

Tip #3: Unique Content

With original content on Pinterest, people are far more likely to click through the links to your blog or website. Most pins on the site are actually repinned, meaning that the original content is going to be passed around more often due to its rarity. If you create high quality visual content, your followers and other Pinterest users will do most of the work for you by re-pinning and passing your work around.

Tip #4: Helpful Tutorials

There’s no type of post with more clicks and re-pins than tutorials. Many Pinterest users go to the site specifically for the purpose of finding quality and easy-to-follow tutorials. If you want your posts to be clicked through and shared, create posts that are interesting, helpful and otherwise valuable to a wide audience.

Tip #5: Engaging Contests

There are many ways you can use Pinterest contests to your advantage. You can award a prize to one lucky person who pins your post. Or, you can have users create original visual content that is related to your blog or business. It’s extra advertising that gets people feeling involved with your business. However, remember to review Pinterest’s contest rules and guidelines before launching a contest. There’s nothing worse to spend time and money on a contest to have it pulled because you didn’t read the fine print.

Tip #6: Detailed Descriptions

When you are searching for content, it can be frustrating to not find what you’re looking for because of vague descriptions on posts. If you want your content to show up in as many searches as possible, you should add rich descriptions to your posts. That way, people can find your content with no issues.

Utilizing these tips for Pinterest marketing to your advantage you can expect to see more traffic to your blog and website. The followers you gain from Pinterest can become loyal readers or customers, so post wisely— it could be the key to your success.

About the Author

Marcela De Vivo is a freelance writer and marketing professional in Southern California. She works with HostPapa to help businesses small and large to grow their company though effective web hosting, social media marketing, content development and SEO. She has a clear understanding of how to effectively utilize social media as a way to expand her business and helps others gain exposure as well.