Penned by Jennifer Bennett
You have a Pinterest page, you’re posting your blog articles, and you even have a few followers. Now what? Is anyone really listening to what you have to say? You haven’t seen any re-pins, comments, or likes on your boards. Is Pinterest really worth your time?
There’s no need to freak out if your Pinterest boards aren’t making a big impression yet, these things take time, and work. Just like any other social media site. Of course, there are things to be done that can increase your following, and today I’m sharing a few tips.
Have Something to Offer
By nature no one will be inclined to look at your Pinterest page unless you have something that appeals to them. There’s really no way of knowing what people like, and the only judge you have is yourself. Think about though, if you’ve been successful in other social media platforms than you do have something to offer.
When you pin something make sure it’s something that would make you look twice. Chances are if it’s something that gives you pause, it will give other people pause as well. Don’t be afraid to find things you like. When you are being true to yourself, other people like you will also be attracted to your page. If they can relate to you, then they will most likely stick by you.
Don’t be Afraid to Talk About it
There is a fine line between sharing something with people and spam, so be wary of that when you take on this venture. Still, how is anyone going to know you have a Pinterest page if you don’t tell them. Put a Pinterest button on your website. Mention it on Twitter every once in awhile. Tell your Facebook friends. Put a link on your Linked-in account. In sort, if you don’t get the word out, who will?
Comment and Like Other People’s Pins
A disclaimer needs to be made before I go any further. There is an issue on the internet of assumed reciprocation. I’ve gotten comments on my blog that infuriate me to no end. Comments like “looks like you have a great blog here, come check mine out too.” I mean, really? You think that is going to make me come to your blog once, let alone come back to it?
The point is, you shouldn’t be going to someone else’s boards unless you are being genuine. Your first comment will most likely not bring anyone back to your page. You have to be consistent and you have to judge whether or not they would like your pin boards in return. Use sound judgment and before long you may find attention gathering on your pinboards.
In short Pinterest, like any other social media site takes a little work. But with time and effort you’ll find the payback in traffic to your website and your business. Keep at it, it will be worth it in the end.