Penned by Jennifer Bennett
The title of this post is a loaded question if there ever was one. I’m not sure if anyone can put a finger on exactly how much influence Pinterest has. The only judge I have is of what it has done for me (which is quite a bit). Then again, I have friends who live, breath, and eat Pinterest.
In this day and age — with modern appliances, smartphones, and information at our fingertips — people are looking for the next big thing to make their lives easier. Pinterest has been successful, in part, due to the ease of finding exactly what you want with so little work.
Pinterest should be looked at like any other modern convince. We can say “before the days of Pinterest,” and there is a difference. Before the days of Pinterest if you wanted to remodel your home you had to look through magazines and do extensive internet searches. These would give you a sampling of what you might be looking for.
Today, all you have to do is go the Pinterest home page. Hover over ‘Everything’ and click on the Home Decor button. You’re instantly assaulted with beautiful, magazine worthy, homes. Just click on the pictures you like and re-pin them to a board entitled “For the Home.” Sooner or later your collection will lead to action.
This why Pinterest is so good for business. Consumers are browsing what is out there. They are looking for connection with other pinners, and they are searching out quality products. If they like your product enough they’ll re-pin it. When they do this buying that product goes through their mind. Plus, once it has been pinned, they can look at it again and again.
Of course, Pinterest has other ways of drawing consumers in. Each new pin is an opportunity for people to find your website. The more you pin, and the more people like your pins, the more comfortable they will feel with your business.
Consumers are wary when they first come upon your website. You have to get them to come back to your website. If you can get people to follow you on Pinterest they will start to feel as if they are friends with you. Then they will buy your products.
This is the kind of influence you need backing your business. Consumers are more and more selective about what they buy and who they buy from. But if they have constant exposure to your website and product, they will be more likely to purchase from you.
The internet is one of the most powerful tools available for entrepreneurs. To be side-stepping something that has become as big a phenomenon as Pinterest, would be losing out on a portion of your potential market.
Pinterest is not to be underestimated. It is changing the way people search the internet. It is changing the way people look at the world. It is a very visual and potent way of finding things that otherwise might not be found. It’s influence is ever growing, and it’s time businesses became a part of it.