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Penned by Janet Thaeler
Author Bio: Francesca is the founder of Credible Copywriting and has written for several organizations, including Internet start-ups, advertising agencies, and small businesses, just to name a few. She has helped individuals and entities put their names and messages out there by producing quality works in the form of articles, web content, video scripts, and more. Follow her on Twitter @francescastaana.
Pinterest has truly been a boon for online stores, because it allows them to showcase their products. The same goes for image-heavy websites and blogs that publish a lot of illustrations and infographics, because they can easily use Pinterest’s graphic-friendly interface to show off their content.
But what about text-heavy websites and blogs? If your site relies on the power of content rather than images, can you still take advantage of Pinterest to drive traffic? The short answer is yes.
You can still get a lot clicks and even repins for your blog posts simply by creating pin-worthy images for your content. Take a specific quote or an attention-grabbing line from your post and put it on top of an interesting image. Don’t worry; you don’t need heavy Photoshop skills or artistic flare to do this. Creating pinnable images for your posts can be done using a simple free web app called PicMonkey.
Here’s how to do it:
Step 1: Select a good image – Find an interesting graphic that can serve as a good backdrop for text. Be sure to use an image that you can legally alter and re-post to avoid ending up in copyright hot water. The best way to do this is to buy images, or to find pictures that are under the Creative Commons license. You can also use free images, like what I did in the example below, where I used a free typewrite template.
Step 2: Use PicMonkey to edit the image – Once you’ve selected and saved an image, head over to PicMonkey.com and upload it. You’ll then be taken to an online image editor where you can crop the image and toggle with its brightness and contrast settings. Feel free to play around with the toolbar on the left-hand side to see the effects and changes that you can apply to the picture. For the typewriter example, I didn’t apply any special effects; I simply covered the “Your text here…” blurb with a white opaque box.
Step 3: Use PicMonkey to add text – When you’re comfortable with the look and feel of the picture, you can now add the text.
Copy a line or two from the blog post that you wish to pin. It could be the title, a quick description of the post, or a witty statement. Then go back to PicMonkey and paste it. The text tool is the letter “P” button on the toolbar, and the fourth icon from the top.
Paste the text onto the box on the upper left part of the page, then click “Add”. Once you do this, you should see your text appear on top of the image together with a new menu that will allow you to edit the color, size, and alignment of the text. Click on the text box to drag and position the text on the image.
When you’re satisfied with the color, size, and position of the text, hit the save button on the lower left part of the page.
Step 4: Pin that awesome image! – Last, but certainly not least is uploading your masterpiece to Pinterest. Don’t forget to include a link to the actual blog post to make sure that people will be taken to your site when they click the pin.
There you have it. The 4 steps to making your blog posts more pin-worthy. It may take more effort, not to mention a little PicMonkey experimenting to get your images just right, but once you create a good image that turns heads on Pinterest, all that extra work will undoubtedly be worth it.
Editor’s Note: We loved Francesca‘s typewriter image. We saw it on a blog post she tweeted and then asked her to share how she created it. We’re a fan of tools like PicMonkey and Pinstamatic that help you add text to images. Images with text really sell your content on Pinterest!
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