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How to Optimize Your Website for Pinterest Marketing

Penned by Brittany Stoker

How to Optimize Your Website for Pinterest MarketingPinterest is an amazing site that has become a great resource for recipes, helpful tips, and, let’s face it—humorous time wasting.

Recent polls have shown that people who have profiles on this particular social media outlet and call themselves regular users, tend to spend at least five hours a week on it.

On average, Pinterest profile holders in general spend an hour a month on the site, which is more than the overall average user spends on Facebook or LinkedIn, as evidenced by the #5 listing on this very interesting list of mind boggling facts about Pinterest marketing.

This may not seem like a lot, but keep in mind that this averages all the profiles in existence, including those no longer in use or that are not used often at all. This makes it a prime place to market your brand.

Pinterest is the place to market your brand

The entire make-up of the Pinterest system is designed to have visual images that link to websites. The images should draw people in and give them a positive and accurate idea about what will be found on the other side of the link.

If you are hoping to use this format to help draw traffic to your site, then you are not wrong. Many companies have found a lot of success in pulling traffic to their site through this social media outlet. Making a profile is not enough, however. To get the effects you are hoping for, you will have to do things in the right way to make your efforts effective.

The best ways to do this are to add a Pinterest “Pin It” button to your site and at the end of all your posts, fill your posts with pinnable images, and create content that will be appealing to the people that are found skimming Pinterest boards and profiles.

1. Add a ‘Pin It’ Button

How to best use the pin it button

This is not hard to do even if it sounds somewhat intimidating for those who are not well versed in the world of HTML and website design. If you have someone hired to handle the web design needs of your company, then give them this order, and they should know just how to handle it.

If you are running this show yourself, then each hosting program will have different ways to add this link, but they are all pretty straight forward. Head to the settings and options tab for your layout and posts, and there should already be an option for you to add a Pinterest tab or gadget.

If not, you can add in the HTML in the option to create your own gadget. The code you should enter for the different options are on this handy table.

New images for this purpose are always being created, so stay updated by helpful sites like BloggerSentral to know the new things popping up. This simple act can exponentially increase your presence on Pinterest.

Pinterest Button HTML Code
foll1 <a href=”http://pinterest.com/USERNAME/”><img src=”http://s-passets-ec.pinimg.com/images/about/buttons/follow-me-on-pinterest-button.png” width=”169″ height=”28″ alt=”Follow Me on Pinterest” /></a>
foll2 <a href=”http://pinterest.com/USERNAME/”><img src=”http://s-passets-ec.pinimg.com/images/about/buttons/pinterest-button.png” width=”80″ height=”28″ alt=”Follow Me on Pinterest” /></a>
foll3 <a href=”http://pinterest.com/USERNAME/”><img src=”http://s-passets-ec.pinimg.com/images/about/buttons/big-p-button.png” width=”60″ height=”60″ alt=”Follow Me on Pinterest” /></a>
foll4 <a href=”http://pinterest.com/USERNAME/”><img src=”http://s-passets-ec.pinimg.com/images/about/buttons/small-p-button.png” width=”16″ height=”16″ alt=”Follow Me on Pinterest” /></a>

2. Fill Your Posts with Pinnable Images

No matter how clever and helpful your web content is, very few people will desire to click through on the Pinterest format if there is not an eye-catching and soul-pleasing image to accompany the link.

A simple title in a well-designed space is enough to draw in the eye. For example, this image, simple as it may be, has garnered almost 1,000 re-pins since it was posted 9 weeks ago.














This image, that is linking to a similar, and better written list, has had only 12 re-pins in the last year.






A picture really does say a thousand words, so make sure to scream your message through well-chosen images.

When you spend some time on this site, it will not take long for you to get a better idea of what people are looking for. By my recent calculations, if there is any way to incorporate a picture of a cat using poor grammar, then you are sure to bring in the clicks.

While that was stated partially in jest, there is an element of truth to it. I linked the following photo to a post on my blog for about an hour, and it was re-pinned about 80 times in that amount of time.


People love their LOL Cats.

Every post you create should include an image that will make people smile while also conveying the main idea of your post. It can be hard to convey the true meaning of your post without boring your audience, and it can be hard to place humorous images that can really have a pertinent meaning to the content on your site. It is a fine line to walk, but the right balance can make you a Pinterest god.

3. Create Content that Appeals to the Pinterest Masses

The most popular topics found on Pinterest are food (recipes and restaurant reviews), helpful tips, crafts, humor, self-help articles, and oddly enough—tattoos. Mashable has some more in depth statistics on those topics, and how they are drawing in the public.

Whatever your business entails, if you can create some content on your site that fits into any of these genres, then you will be able to better utilize this site for your Internet marketing needs.

Not every business post on your site is going to lend itself well the to the Pinterst world, but that does not mean that it is impossible to still utilize this marketing tool for your needs.

This is where some clever thinking and creativity will have to come in. Your business may involve services and products that have nothing to do with these subjects. That does not mean you can’t find a way to work those things into the content you add. It just takes a little finagling and subtlety.

  • Does your business offer services that help people with things like reducing stress or improving productivity?
  • Can your products be used in simple crafts or remodeling projects?
  • Do you have any employees with great recipes or awesome tattoos?
  • Could you possibly devote a day every week to posting funny images or humorous anecdotes?

These are sneaky ways for you to incorporate the general Pinterest audience into your Internet traffic. These are the kinds of posts that people will pin and re-pin.

In the end, if you can draw them in, make them smile, and subtly introduce what your company is about, then you will see a marked increase in your website traffic and your conversions from clicks to purchases.

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