Penned by Janet Thaeler
Anyone who has been marketing their business on Pinterest for very long has probably wished for 2 things:
As a business owner, scheduling is important because you want to pin during popular times to increase exposure for your pins (which, generally speaking, occur before work, at lunchtime, and in the evening).
At the same time you want to avoid posting too much content at once and overwhelming your followers. Here’s a short description of each tool you can use to schedule pins.
This is a pretty basic tool. While you can’t schedule repins or upload original pins to the schedule, you can pin and schedule images you find online. You log in using your Pinterest account and then use their bookmarklet (rather than the Pinterest bookmarklet) when you want to pin something.
With ViralTag, you are able to see your most recent pins and quickly see if you have likes, comments or repins. Clicking on the image will take users to the pin on Pinterest.
Here’s a short tutorial on how to use Pingraphy. (Note: The tutorial is for Pingraphy, but it should still be good for ViralTag.) ViralTag is a good start but it’s not pretty or intuitive. The first time I used it I accidentally pinned their site. I am also not a fan of yet another bookmarklet (my toolbar is getting crowded).
ViralTag has a $4.99 pricetag after a 14-day free trial, which is pretty good for features you won’t find anywhere else for the price.
Curalate is a definite step up from Pingraphy (gah! ViralTag!). Unlike ViralTag, it works best for heavy pinners and brands. They offer more advanced analytics, and now scheduling. Instead of just choosing the board and date/time to post your pins, you can edit the URL and all of the details from your dashboard.
Curalate also finds pins from Tweets and Facebook Likes originating from Pinterest. That way you can see which other social networks are driving traffic. Curalate costs $99/month for up to 4 users.
Have you used either tool or is there a Pinterest tool that has scheduling that we missed? Please let us know in the comments.
Post-edit: Here are some of the Pinterest tools our audience have come up with. If anyone is intimately familiar with these, please let us know! We would love to benefit and help others benefit from your expertise!