Penned by Janet Thaeler
Today Pinterest launched profiles for businesses officially welcomed businesses to Pinterest. Cat Lee at Pinterest blogged about the changes and hinted at future tools for businesses. To make it easy for you to see how this might affect you’re business, we’ve listed the main points below.
Here’s what you will find:
Developers are already updating their Pinterest tools to take advantage of the new buttons and widgets. For example, Michael Benson, CEO of WedOverHeels has already added the new profile widget to his site. He gives this tip: “Don’t forget to include the trailing slash at the end of your Pinterest User URL or the link to your pins from the widget won’t work.”
Lee also wrote, “We hope to add more tools and features that are geared toward this audience,” but didn’t give any hints as to what might be next.
While we’re glad to see Pinterest speak to brands and officially sanction them, some of the new guidelines are not welcome. Anyone who has built a business around Pinterest will have to rethink their plans.
Go to http://business.pinterest.com to convert your personal page to a business page and read more about the new changes. Seeing as how we’ve built this site around Pinterest, we might have to make some changes of our own.