Penned by Janet Thaeler
Every Day with Rachael Ray Magazine is hosting a pin to win Pinterest contest with a party theme. The contest was announced in the print magazine with examples of things to pin. Basically you create a party by pinning the food, decor and other elements you want to include around a theme. For example, your party could have a Halloween theme, a karaoke, or an 80s theme.
Here’s the pin to announce the contest:
There is a My Dream Party board created for the contest. The contest is also promoted on the Rachael Ray Magazine Facebook Page app. They set up a page on their site at RachaelRayMag.com/Pin that redirects to Facebook to enter. This is how they track entries because they ask you to submit the URL for the board you created for the contest.
One person will win a $500 gift card (which is an American Express gift card) to throw their dream party! 4 runner-ups will receive $250 gift cards. The rules are posted here.
Here are the steps to enter the contest:
Step 1: Click “Follow All” for Every Day Rachael Ray’s pinterest boards.
Step 2: Create a board named “My Dream Theme Party” on Pinterest and categorize the Board as “Food & Drink.”
Step 3: Go to www.rachaelraymag.com or the Every Day with Rachael Ray Pinterest page at http://pinterest.com/rachaelraymag/ and pin a minimum of ten (10) RachaelRayMag.com images to your My Dream Theme Party Board. Include a short description with each image of why it is part of your party.
Their judges will select the winners based on: Overall Cohesion of the Board (50%), Creativity of the pins, descriptions and theme (50%).
The contest runs from September 24, 2012 to November 05, 2012.
What they did right: Rachael Ray Magazine has a fun theme that fits Pinterest demographic well. It taps into the popularity of food and drink categories and ties in well with the magazine which is also about food. We really like the prize too, it takes Pinterest from being a dream board to reality when you actually throw a party rather than just pin one. Even if you don’t win, it’s fun to actually have a party. Of course people who participate will look to the magazine for ideas on party food.
Rachael Ray did a good job promoting their contest across their social sites, including their blog, Facebook, Pinterest and Twitter as well as in print. We assume they also promoted the contest in their email.
What they could improve: The app on Facebook is smart and it clearly lays out all of the rules. However, they try to do too much. Not only do you need to “Like” the page and follow them on Pinterest, but you can sign up for an email newsletter and follow them on Twitter too. That seems a bit overwhelming. We like how they cross-promoted the contest but once you go to enter, it’s important to keep it simple.
They could also incorporate a hashtag such as #dreamtheme into the contest.
What do you think of Rachael’s Pinterest contest?