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Shopify Survey: Pinterest Users Spend 2X More

Penned by Janet Thaeler

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Ecommerce store platform Shopify just released numbers on the profitability of Pinterest for their shop owners. They looked at over 25,000 Shopify online stores to see how Pinterest drives sales. The results are dramatic.

  • Pinterest sends as much traffic to Shopify stores as Twitter does.
  • Shoppers coming from Pinterest are 10% more likely to make a purchase compared to those who arrive from other social sites.
  • The average order from Pinterest traffic is $80 – DOUBLE that of people referred from Facebook. Order size is right up there with Amazon and search traffic. Amazing.
  • Pins with prices get 36% more likes. Wish we knew if adding a price affected sales.
  • In 6 months, Pinterest went from sending 75 orders, to 320 in April 2012.
  • The most popular pinsent  262,943 people to a product page (which unfortunately now says, “page not found” so please do not pin the image below).

Want to learn more? Check out Shopify’s Ultimate Pinterest Ecommerce Guide and  Pinterest account.  Below is the infographic. It won’t be surprising that their most popular online stores on Pinterest are women’s retailers. Specifically Esther, Asuyeta, & Emmy Lu. I put PinAlerts on each and will write a case study with tips in a future post.

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