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Sony Introduces Pin Deals on Pinterest

Penned by Janet Thaeler

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Sony is going to offer exclusive offers to their followers on Pinterest. We like how they’re structuring it – limited time offers of popular items.

First, Sony has the right idea – they started with their community in mind – how can they give back? “Now that we’ve been pinning for a while, our team began thinking about what’s next. What can we do to reward our fellow pinners for the time and energy they have spent helping us create our boards? And as we pondered that thought, the idea of Pin Deals was born.”

Here’s how it will work, starting now, they will offer an exclusive deal each Wednesday. The deal will be on a gadget or an accessory and it will be the best price you can find on that item.

This reminds us of what Dell did on Twitter.

We like Sony’s very pinnable (more colorful and feminine) logo – it reminds us of another favorite – Lowe’s.

To find the deal, watch their Sony on Sale board. At 9:30 AM (PST) they’ll add a new pin of the product. Here’s the brilliant part – they require a certain # of repins to unlock the deal. Their Cyber-shot® TX20 camera requires 20 repins in 48 hours to unlock it.

At that point they’ll edit the link on the pin where they’ll give a special code to get the deal price.

They previewed their next deals on their blog (or should we say marketed their products to the Pinterest crowd).

Then they asked their community to suggest items they want to be featured. So the campaign has many elements that make for a successful campaign. It’s not just posting good deals, it’s fun, fresh and it’s the first campaign we’ve seen like this.

5 Pinterest Marketing Takeaways from Pin Deals:

1. It involves the community – rewarding and thanking them for participating.

2. The offers are time sensitive.

3. They encourage repins and make it a requirement to get the deal.

4. They preview all the products and encourage the community to get involved.

5. They ask for feedback from the community on future deals.

We think this is a great idea – how can you steal this idea for your business?

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2 Responses to Sony Introduces Pin Deals on Pinterest

  1. Ivo Madaleno says:

    Very nice campaign…. Do you have the text and the link BEFORE the 20 re-pins were reached?

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