Penned by Janet Thaeler
Brand on Pinterest: Duck Tape brand – makers of Duct Tape
Rating: Pin Up
Duct tape is one of my favorite brands on Pinterest. I learned about their boards on Twitter. The brand is a perfect fit for Pinterest because there are already devoted fans who love to show off their creations using the product.
What Duct Tape is doing right:
Duct Tape’s Missed Opportunities:
I checked and “Duct Tape crafts” gets almost 50k searches per month. Their web site is listed as #1 but they can get #2 with their Pinterest account. To do that they should name one of their boards “Duct Tape crafts” and use the phrase again in the description. Then they can create blog posts highlighting the best Duct Tape crafts pins of the week and link the phrase Duct Tape crafts to that specific board.
I’d also go back to their crafts and add a link in each post to all of their crafts on Pinterest. That way people can quickly browse all of their crafts and click on the ones they want to try (which will take them to the specific post with instructions).
It’s much easier to browse the craft ideas on Pinterest than through their web site. This is a site that I believe should redesign their blog section to look like Pinterest. They already have categories but like many web sites, you have to click page by page to see them. That adds friction. It’s not mobile-friendly either. The Pinterest style solves this problem because you just have to scroll to see everything in a category. It also makes getting comments much easier.
Duct Tape should be able to get some great PR for their Pinterest page too. I’d create some press releases and release some stats about the traffic it’s sending them (being sure to use and link the words “Duct Tape crafts” in the body of the press release). I can see blogs like Mashable covering it if they have some strong numbers.
I know I listed a lot of missed opportunities but I still think Duct Tape is doing a lot of things right. Just writing this made me want to go by some printed Duct Tape and make these for a party. If I were in college you can be sure I’d do this for Homecoming activities.
Bottom Line: Duct Tape already has a sticky brand. With some tweaks and some more publicity they’ll rack up more followers and repins.