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Study Finds at Least 20% Have Purchased Product Seen on Sites Like Pinterest

Penned by Janet Thaeler

As a businesses you want to know the ROI of your time spent on social networking sites. While Facebook has not been an ideal outlet for retail shopping, it turns out Pinterest and other image networks are pretty good too.

According to the Bizrate Insights study 1 in 4 people surveyed have actually purchased something directly that they saw on an image sharing site like Pinterest. And we see a lot of room for growth as more consumers find Pinterest and like many, become addicted to it.

“While awareness of image sharing sites is still relatively low among online buyers as compared to other channels, among those aware, the study finds that over 1 in 4 have purchased an item directly from an image sharing site such as Pinterest, by clicking on an image they saw.”

Click on image to enlarge

The data is a snapshot of 5 days of surveys of people immediately after they made a purchase on Bizrate’s network of over 5,000 ecommerce retailers in the US and Canada. Data from this study was collected from 3,741 online buyers from March 22-March 26, 2012.

There’s also good news in this data – people are 10% more likely to buy coming from Pinterest than other social networking sites. Pinterest has been tipped to secure some 40 percent of all social media driven purchases. They also spend 10% more.

Check out this infographic for more Pinterest facts (click on image to enlarge):