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Super Pin Power: Leveraging Pinterest for Your Business

Penned by Jessica Watts

Leveraging Pinterest for Your Business by @pinnablebiz

1… 2… 3… Pinned!

No, this isn’t a wrestling match. We’re talking about Pinterest. Here’s the bottom line: If you’re not pinning photos to this visually-driven site, you are depriving yourself of a massive opportunity for business growth.

Statistics show that 60 percent of major brands have a Pinterest account. So do they know something you don’t? Probably. But before jumping headfirst into Pinterest, pick up these essential apps and tools to make your Pinterest marketing a whole lot easier.

1) PicMonkey

PicMonkey is a free online image editor that lets you convert basically anything into an image. For a site like Pinterest that uses images exclusively, it’s pretty clear how PicMonkey can be seen as a very valuable business tool.

So think outside the box for a minute. You’re not limited to just photos. Take case studies, reviews, and even positive PR from around the web, then create a pinnable image.

Although PicMonkey isn’t exclusively a Pinterest tool, it works very well with the site. For more advanced features, upgrade to the Pro version for just $4.99 per month.

2) ShareAsImage

If you read through enough Yodle reviews, you’ll find that many small businesses who use this marketing service also use ShareAsImage. It’s an extension that enables you to create picture quotes on the fly from about any webpage – even your own.

Spend 30 seconds on Pinterest or Facebook and you will see how popular image quotes are on social media. The good ones go viral too. ShareAsImage is an extension that lets you create picture quotes on the fly from nearly any webpage.

If you’re in an industry that lends itself to a lot of quotes (such as fashion or finance), ShareAsImage is a great way to quickly create content that is easily shareable and pinnable. You simply highlight the text you want to use and it creates an image. You can add custom backgrounds, colors and fonts.

The free version of ShareAsImage is very basic but the pro version is affordable. It’s a one time cost of just $6.99 and is well worth it.

3) WooBox Pinterest Tab

Like any other social networking site, you have followers on Pinterest. The businesses with more followers are better able to promote their brand. One way to dramatically increase your followers is to use WooBox.

If you’ve been on Facebook for any length of time, you probably have a lot of “friends.” You probably also have a lot of fans on your company page. WooBox makes it easy to invite friends and fans from your Facebook pages to follow you on Pinterest. They also have apps to help you run contests and one that showcases your pins on your Facebook page.

4) PinAlerts

You have content on your website. You hope and pray that people are pinning that content, sharing that content on Pinterest by pinning it, but you don’t really know for sure. With PinAlerts, you can get daily and weekly alerts of what content on your website is doing well on Pinterest and what is not.

PinAlerts is a free service that notifies you when someone pins something directly from your site. Pinterest alerts you, but only when someone repins something you have pinned.

PinAlerts is a great tool to track pins and repins from your site, connect with other pinners, and even build an online community on the site. PinAlerts even tells you who pinned what so you can thank them and invite them to follow your other boards.

5) PinWoot

WOOT! PinWoot allows you to build up an audience rather quickly on Pinterest. When you agree to follow someone on Pinterest, PinWoot gives you “seeds,” which then can be used to get others to follow you back. You give away seeds and others will follow you.

PinWoot is a step above buying Pinterest followers (which is pointless as a marketing strategy) but, unlike other social networking follow-type sites, this site is comprised mostly of bloggers.


About the Author

Jessica Watts  is a social media guru. She loves creating innovative ways to make social media work for effective marketing plans.

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