Understanding the Pinterest User: A Survey

Pinterest is a powerful marketing tool. If you don’t believe me, click here and read all about it. Pinterest is probably the single most amazing Internet phenomenon (IMHO).

As you all know, Pinterest has everything from planning your future home to dressing your imaginary daughter. Pinterest has helped us come up with new ways to shop, dine, decorate, and even reinvent ourselves.

I will be graduating from college next month (you may not be able to see my enthusiasm through the screen, but I promise you, it’s here). I received a research grant last semester from my university to explore and better understand how the average consumer interacts with Pinterest.

I have since spent the last six months studying everything Pinterest. I have been researching blogs related to Pinterest, Internet user behavior, as well as the different kinds of pins that you see on Pinterest.

Some of my favorite blogs are Oh So Pinteresting, Six Sisters’ Stuff, NewspaperGirl, Pinnable Business, and HelloSociety‘s blog. The bulk of my research has been based on what the consumer’s interest is around a pin. Do the colors, backgrounds, and/or lighting influence a Pinterest consumer?

I have created a survey to advance my research and to better understand user behavior on Pinterest. The results of this survey are aimed at quantifying some of the hypotheses I have formulated through my research. I would really appreciate it if you took a few moments to help me by completing this survey. Thank you in advance!

Begin the survey by clicking the button below.

About the Author

Allison Devuyst is currently a Senior at BYU-Hawaii studying Hospitality and Tourism Management, with an emphasis in Marketing. She is a serial event organizer and aspiring Pinterest professional.